Senior Creative Strategist – Paid Social / Online Video (m/f/d)
AutoScout24 Open · verified Oct 28, 2026 At a glance
Senior Paid Social role at AutoScout24. Berlin.
Pay not stated Creative Strategist salary
growthroles summary, based on the employer's posting.
What you'll do
- Build ad concepts and write scripts, opening lines and copy for paid social and YouTube, grounded in audience needs and campaign learning
- Develop workable ideas and briefs with the AI Video Creator, then give useful feedback during production
- Run creative tests by setting hypotheses, assessing results with paid social colleagues and choosing what to explore next
- Review creator outlines and edits for brief alignment, and decide how app and site features appear in their videos
- Share lessons with organic social and creator teams, while testing AI workflows to make creative production faster
What you bring
- At least eight years in brand, social creative, content strategy or a comparable role
- You bring substantial short-form production experience and know how to make brand thinking work in ads and social content
- You can brief creators, make clear approval decisions and use AI tools in creative production
- You speak English and German at C1 level or above
Who this fits
This senior role suits you if you want creative ownership across paid social, YouTube, creators and organic channels. The work is not community or social media management, media buying, large-launch-only brand work, or agency coordination without creative ownership.
From the employer
A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community.
As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.
You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.
Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.
What You’ll Do
- Develop creative concepts and write scripts, hooks and copy for paid social and YouTube ads, drawing on audience needs, brand priorities and campaign learnings. Formats include creator-led videos, AI Videos, product demos, motion graphics, and static ads.
- Work closely with our AI Video Creator to develop feasible concepts, provide clear scripts and briefs, and give actionable creative feedback throughout AI video production.
- Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
- Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
- Use insights and performance data to improve creative output and messaging
- Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
- Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
- Collaborate with the Social Organic & Creator team to ensure brand consistency and share creative learnings across paid and organic social.
- Explore AI tools and workflows to improve creative speed and efficiency
What You’ll Bring
- 8+ years of experience in brand, social creative, content strategy, or similar roles
- Strong experience with short-form content production
- Solid understanding of platforms like Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads and social content
- Data-informed mindset with strong creative judgment (no heavy analytics required)
- Experience briefing creators and creative production
- Comfortable making clear go/no-go creative decisions
- Hands-on experience using AI tools for creative production or iteration. Experience in collaboration with an AI Video Content Creator or similar production role is a plus.
- Fluent English and German skills at minimum C1 level
- Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus
What This Role Is Not
A community or social media management role
A pure performance marketing or media buying role
A traditional brand campaign role focused only on large launches
An agency coordination role without creative ownership
A culture of growth
With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.
For a career where you can drive our business and shape your future, apply now.
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