Junior Content Marketing & SEO Manager (m / w / d) - Italian Market - parental leave cover

AutoScout24 Open · verified Aug 17, 2026

Munich Junior Content Marketing

Entry-level Content Marketing role at AutoScout24. Munich.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Research and manage Italian automotive and mobility content for quality and relevance
Plan, brief, create, refresh, and optimize content for the AutoScout24 platform
Use keyword, topic, and competitor research to find content gaps and organic growth opportunities
Track visibility across search engines and AI platforms, then turn findings into improvements
Coordinate agencies and help SEO, Product, and Tech teams resolve technical SEO issues

What you bring

Relevant experience in SEO, content marketing, or both
Hands-on use of SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, or Ryte
An analytical, organized approach with strong project management ability
Clear communication of SEO ideas, feedback, and trends to colleagues and senior leaders
Excellent Italian and fluent business English

Who this fits

This junior role suits someone focused on Italian automotive and mobility content, with strong Italian and fluent business English. You’ll be based in Munich with a hybrid work model and flexible hours. The position covers parental leave and involves working with internal teams, agencies, and external partners.

From the employer

As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners.

Your Responsibilities

Research, analysis, and quality management of automotive and mobility content in Italian
Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform
Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account
Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth opportunities
Improving the relevance, structure, internal linking, and user experience of existing content
Monitoring and analyzing organic performance and deriving specific optimization measures
Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data
Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams
Optimizing content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms
Monitoring AutoScout24’s visibility in traditional search results and AI-based search platforms, as well as tracking relevant competitors
Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and follow-up on deliverables

What You Bring

Relevant professional experience in SEO and/or content marketing
Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, Ryte, or comparable platforms
A structured way of working, combined with strong organizational and project management skills
The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management
A strong willingness to share ideas with colleagues and to learn from and be inspired by the team
Excellent Italian language skills and fluent business English

AutoScout24 offers benefits that support independent and effective working, including a hybrid work model, flexible working hours, up to 30 days of annual leave, and modern office spaces. Our goal is to create an inspiring work environment where you can reach your full potential.

With colleagues representing more than 50 nationalities, we foster a diverse and inclusive workplace where everyone feels welcome and valued. We support your growth with the right tools, training, and development opportunities.