Senior Performance Marketing Manager – C2B & Retail (f / m / x)
At a glance
Senior Performance Marketing role at AUTO1 Group. München · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the complete advertising-format mix for both brands across European markets and customer journeys
- Direct media budgets using volume, acquisition cost, customer value, and Gross Profit
- Keep bidding, conversion signals, audiences, feeds, tracking, and integrations aligned to business value
- Monitor results daily, investigate anomalies, identify root causes, and act on performance changes
- Test new formats, platform betas, automation, AI workflows, and other ways to improve scaled operations
What you bring
- Several years personally managing one major advertising platform at meaningful scale, preferably across multiple markets
- Broad platform capability beyond a single format, including the wider Google Ads ecosystem when applicable
- Experience linking campaign performance and customer journeys to unit economics, customer value, and profitability
- Fluent English for clear communication and turning complex analysis into practical decisions
Who this fits
You’ll suit a senior platform specialist who connects advertising work to profitability across C2B and Retail journeys. The role works directly with the Head of Growth in a compact team and expects independent, fast execution. It is based onsite in Munich, with German valued as an additional language.
From the employer
We are looking for a Senior Performance Marketing Manager (f/m/x) to drive profitable growth across our two consumer brands wirkaufendeinauto.de (incl. EU sister brands) and Autohero.
This is not a generalist role. You need to know your platform inside out: formats, bidding, signals, feeds, tracking, audiences, experiments and automation. And you need to understand the business behind the clicks — from customers selling their cars to customers finding and buying their next car with us.
You will work directly with our Head of Growth. We give you ownership; we expect you to know your numbers, challenge the status quo and make the platform better every day.
- Own your platform end to end — run the full format portfolio across wirkaufendeinauto.de and Autohero, all active European markets and both customer journeys
- Turn media spend into profitable growth — steer budgets based on volume, CAC, customer value and Gross Profit and know exactly where the next Euro should go
- Own the engine behind performance — bidding, conversion signals, audiences, feeds, tracking and integrations need to work together and optimize towards real business value
- Know what moved and why — stay close to performance every day, spot anomalies early, dig into the data, find the root cause and act fast
- Experiment constantly — run structured tests, challenge existing setups and bring new formats, betas and opportunities into the business before they become standard
- Automate what should not be manual — use AI, scripts and automation to analyze faster, remove repetitive work and continuously improve how we operate at scale
- You are a true platform expert — several years of hands-on ownership of one major advertising platform at meaningful scale, ideally across multiple markets
- You know the whole platform, not just one corner of it — for Google Ads, Search alone is not enough; we expect expertise across its broader format and technical ecosystem
- AI-first, analytical and curious — AI and automation are part of how you work, not an add-on. You dig deep into data, question what you see and constantly look for smarter ways to drive performance
- You understand the business behind the funnel — you can connect campaigns and customer journeys to unit economics, customer value and profitability across both C2B and Retail
- You take ownership and move fast — you identify problems, build solutions and execute without waiting for someone to give you the next task
- Fluent English is mandatory; German is a strong plus — you communicate clearly and can turn complex data into simple, actionable decisions
- Real ownership — one major advertising platform across two brands and multiple European markets sits in your hands
- Direct access to decision-making — work directly with our Head of Growth in a compact team without unnecessary management layers
- Scale to experiment — significant media investment, multiple markets and two very different customer journeys give you plenty of room to test and learn
- Work in a highly international environment with colleagues from 90+ nationalities
- Dedicated education budget for courses, conferences and professional development
- Flexible working hours, 30 days of vacation and a modern office just steps from Munich’s Englischer Garten — combining a central location with one of the city’s best spots right outside the door
Company Description
AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.
Our Growth team operates across European markets with a simple principle: we don't optimize for platform metrics — we optimize for business impact.
Join us, in building the best way to buy and sell cars!
Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
Contact
Simon Werkhausen
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
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