Lead Marketing Communications

Att Open · verified Oct 23, 2026

El Segundo Dallas Full-time Senior Communications

At a glance

Senior Communications role at Att. El Segundo · full-time · $130,700–$196,100 base.

SalaryStated by Att

$130,700 – $196,100

Base salary for this role, in USD per year, as published in the posting.

RoleCommunications

SenioritySenior

LocationEl Segundo

EmploymentFull-time

Base pay$130,700–$196,100

PostedOct 20, 2026 · 3d ago

Also hiring inDallas

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build media plans around each local market’s business priorities and performance targets
Use results, market context and competitor activity to spot gaps and recommend improvements
Coordinate local media work with internal teams, keeping delivery and optimization moving
Track market-level outcomes and turn local learnings into approaches used in future planning

What you bring

At least five years in a media agency, focused on performance strategy, planning, activation and optimization
You can convert business goals, audience insights and local market conditions into measurable media plans
You can interpret performance data and turn findings into practical optimization recommendations
You can influence internal and agency partners across a complex organization without direct authority

Who this fits

This senior role suits an experienced media strategist ready to shape local-market decisions and advise senior leaders. It is an individual-contributor position with mentoring responsibilities. The role is onsite five days per week in El Segundo or Dallas, and relocation is not offered.

From the employer

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Overview

We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. This role will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

Key Responsibilities

Develop actionable, market-specific media plans aligned with local business needs and performance goals.
Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
Drive timely execution, optimization, and speed to market across local media initiatives.
Maintain clear accountability for market-level media performance and business outcomes.
Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.

What You Bring

Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
Proven ability to operate effectively within a highly matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
Strong analytical capabilities, with experience interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
Demonstrated ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.

Why This Role

This is an opportunity for an experienced media strategist to move beyond executing campaigns and directly influence how local market opportunities are identified, prioritized, and activated. You will work at the intersection of media, analytics, business strategy, and local market insight, with the autonomy to solve complex challenges and the visibility to shape decisions with senior leaders. The role also offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of Media Agency Experience.

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information



Our Lead Marketing Communications jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.


Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$130,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.