Growth Marketing Specialist

ATOMS Careers page Open · verified Aug 17, 2026

Bogotá Mid-level Growth Marketing

Mid-level Growth Marketing role at ATOMS Careers page. Bogotá.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build demand programs across paid media, events, email, content, organic, and partner channels
Run acquisition campaigns, managing audiences, budgets, bids, performance, and creative needs
Lead webinars and virtual events, from content planning through follow-up and impact reporting
Improve lead scoring, routing, nurturing, data quality, and alignment with Sales
Create performance dashboards and use attribution analysis to guide channel and investment choices

What you bring

At least four years in demand generation, growth marketing, digital marketing, or revenue marketing
A record of producing measurable pipeline and revenue gains in B2B settings
Experience with go-to-market work and strong Google Analytics skills
Hands-on depth in paid search, social, display, and retargeting campaigns
Knowledge of lead scoring, nurturing, funnel optimization, attribution, and revenue measurement

Who this fits

You’ll suit a data-focused growth marketer who can connect paid acquisition, lead management, events, and reporting to pipeline and revenue. The role is based in Bogotá and requires onsite work five days a week, with close collaboration across teams.

From the employer

Who we are

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

About the Role

We are seeking a data-driven, results-oriented Growth Marketing Specialist to lead the strategy, execution, and optimization of integrated demand generation programs that drive pipeline growth and revenue. This role owns the full-funnel demand engine, from awareness and lead acquisition through MQL generation, pipeline creation, and revenue attribution.

The ideal candidate combines strong digital marketing expertise with a deep understanding of marketing operations, lead management, conversion optimization, and performance measurement. They are equally comfortable building campaign strategy, managing paid acquisition programs, optimizing nurture journeys, and analyzing attribution data to identify growth opportunities.

What you’ll do

Demand Generation Strategy & Execution

Develop and execute integrated demand generation programs that drive qualified pipeline and revenue growth.
Own demand generation plans aligned to company growth objectives and sales targets.
Design and manage multi-channel campaigns across paid media, webinars, virtual events, email marketing, content syndication, organic channels, and partner marketing.
Continuously optimize conversion rates throughout the buyer journey using testing, segmentation, and audience insights.

Paid Digital Marketing

Manage paid acquisition programs across channels including Google Ads, LinkedIn, display, retargeting, and emerging digital platforms.
Oversee budget allocation, bid strategies, audience targeting, and campaign performance.
Analyze channel efficiency and optimize CAC, CPL, MQL volume, pipeline contribution, and ROI.
Partner with content and creative teams to develop compelling campaign assets and messaging.

Webinar & Virtual Event Programs

Own the strategy and execution of webinar and virtual event programs designed to generate pipeline and accelerate opportunities.
Collaborate with internal subject matter experts, partners, and external speakers to develop engaging event content.
Establish event KPIs, attendee engagement strategies, follow-up workflows, and post-event reporting.
Measure event impact on MQLs, pipeline generation, opportunity progression, and revenue influence.

Lead Management & Marketing Operations

Partner closely with Sales and Marketing Operations to define and optimize lead lifecycle stages, including MQL, SQL, and opportunity definitions.
Manage lead scoring frameworks, qualification criteria, routing rules, and nurturing programs.
Monitor funnel performance and identify opportunities to improve lead quality, conversion rates, and sales alignment.
Ensure data quality, segmentation accuracy, and campaign tracking integrity across marketing systems.

Analytics, Attribution & Reporting

Own demand generation reporting and performance measurement across all channels and campaigns.
Develop dashboards and reporting frameworks that provide visibility into campaign performance, pipeline contribution, and revenue impact.
Analyze marketing attribution models and make recommendations to improve investment decisions and channel mix.
Deliver actionable insights on growth opportunities, risks, and performance trends.

What we’re looking for

4+ years of experience in demand generation, growth marketing, digital marketing, or revenue marketing roles.
Proven track record of driving measurable pipeline and revenue growth in a B2B environment.
Go to market experience.
Google analytics expertise.
Deep expertise in paid digital marketing, including search, social, display, and retargeting campaigns.
Hands-on experience managing webinar and virtual event programs.
Strong understanding of lead scoring, lead lifecycle management, MQL frameworks, nurturing strategies, and funnel optimization.
Experience with marketing attribution models and revenue performance measurement.
Advanced analytical skills with the ability to translate data into actionable recommendations.

What else you need to know

This role is based in our Bogotá office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others?