Growth Lead, House of Atlas
Senior Growth Marketing role at Athena Club. New York · $110,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run DTC on Shopify: conversion, CAC, retention, and the email plus SMS lifecycle
- Handle Amazon end to end, from PPC and listing tuning to FBA logistics and organic visibility
- Drive Meta and Google spend against ROAS goals, testing creative on a steady cadence
- Own the unit economics dashboard, tracking margin, payback, and channel-level LTV and CAC
- Build subscription and loyalty structures, and report commercial results weekly to the GM
What you bring
- Three to five years at a challenger CPG or DTC company, owning results rather than agency retainers
- Hands-on ownership of a digital channel, with Shopify Plus and Amazon Seller Central fluency at the core
- Comfort running Meta performance in the post-ATT landscape
- Ability to read cohort data and explain the LTV and CAC math
- Working knowledge of Klaviyo, Northbeam or Triple Whale, and Helium 10 or equivalents
Who this fits
This suits a builder who has scaled a brand's commercial engine before and wants no layers between them and the decisions. You will report to the GM and carry budget and unit economics ownership from the start. It is an early hire on a brand still in its build phase. You must be based in New York City.
From the employer
Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.
We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.
We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.
The Role
This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources.
We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.
The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.
Location
New York, NY (preferred)
Responsibilities
- Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
- Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
- Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
- Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
- Build and maintain analytics infrastructure
- Brief and direct performance creative in partnership with the content team
- Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
- Build the subscription and loyalty program architecture
- Manage the full marketing budget: allocation, pacing, and reallocation based on performance
- Deliver weekly commercial reporting to the GM
Requirements
- 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
- Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
- Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
- Experience navigating Meta performance marketing post-ATT
- Comfortable reading a cohort analysis and articulating LTV and CAC math
- Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
- Based in New York City
The (+) Extras
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Medical, Dental, Vision insurance
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Life + Disability
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HSA or FSA
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Commuter benefits
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401K
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Weekly team lunches
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Optional Bi-Weekly Team Workouts
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Annual Offsite “Camp Athena Club”
Equal Opportunity & Inclusion
Athena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.
We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.