Senior Executive, Digital Campaign Planning & Implementation

Astro Malaysia Holdings Berhad (“Astro”) Open · verified Sep 10, 2026

All Asia Broadcast Centre Full-time Senior Campaign Management

Senior Campaign Management role at Astro Malaysia Holdings Berhad (“Astro”). All Asia Broadcast Centre · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set up, traffic, QA, and launch digital campaigns across Astro's ad network
You'll track delivery, pacing, and KPIs, then adjust budgets, targeting, bids, and tactics
You'll resolve tracking, discrepancy, and ad-delivery problems with ad tech and operations teams
You'll produce weekly and post-campaign reports, turning results into recommendations for future work
You'll mentor Digital Campaign Executives and enforce workflows, SLAs, checklists, and quality standards

What you bring

You hold a degree or diploma in advertising, commerce, communications, or a related field
You have three to five years in digital campaign execution, trafficking, and optimization
You've worked hands-on with Google Ad Manager, DV360, The Trade Desk, Xandr, Meta Ads, and TikTok Ads
You understand CTR, CPM, CPC, CPA, ROAS, viewability, UTMs, and conversion pixels
You can troubleshoot ad delivery and verification issues, interpret performance data, and improve campaigns

Who this fits

You’ll suit a detail-oriented, analytical campaign operator who can manage time, solve problems, and improve digital advertising results. The role includes mentoring Digital Campaign Executives and enforcing team processes. You’ll work at All Asia Broadcast Centre in Malaysia.

From the employer

WHY JOIN US?

We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Campaign Setup, Trafficking & Execution

Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.
QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.

Campaign Monitoring & Performance Optimization

Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
Ensure campaigns stay within budget and maximize return on ad spend (ROAS).

Troubleshooting & Technical Support

Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.

Reporting & Insights

Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.
Ensure that learnings from past campaigns are applied to improve future planning and execution.

Continuous Learning & Industry Trends

Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.
Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.
Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.

Team Management & SLA Enforcement

Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.
Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.
Develop and implement checklists, SOPs, and process improvements to minimize execution errors.
Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.

REQUIREMENTS:

Requirements:

Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field
3-5 years of experience in digital media campaign execution, trafficking, and optimization.
Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.
Experience with tracking tools, UTM parameters, and conversion pixels.
Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).
Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.
Detail-oriented with excellent problem-solving and time management skills
Strong attention to detail and project management skills to ensure seamless campaign execution.