Business Development Manager (Location: Sibu Or Miri Sarawak)
Astro Malaysia Holdings Berhad (“Astro”) Open · verified Sep 22, 2026 At a glance
Mid-level Business Development role at Astro Malaysia Holdings Berhad (“Astro”). Sibu · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out plans that increase Astro product sales through retail outlets
- Find, approach, and bring on small and mid-sized retail businesses as new partners
- Support current retailers with training, sales tools, and ongoing relationship management
- Review partner results and retail trends, then recommend improvements and report insights
- Coordinate store-level promotions with marketing while keeping branding and messaging consistent
What you bring
- Background in business development, retail selling, or managing commercial partners
- Evidence that you have met or surpassed sales goals
- A strong grasp of retail networks, particularly smaller and mid-sized businesses
- Strong relationship-building, negotiation, and communication abilities
- Willingness to travel when the role requires it
Who this fits
You’ll suit a manager-level role centered on retail growth, partner acquisition, and sales performance. The position is based in Sibu or Miri, Sarawak, and requires travel as needed. You’ll work with retail, marketing, product, management, and other internal teams.
From the employer
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Sales & Growth Strategy
- Develop and execute a business development strategy to grow Astro product sales in retail channels.
- Identify, engage, and onboard new retail partners, especially small to mid-sized businesses.
- Achieve and exceed sales targets, KPIs, and business objectives.
Retail Partner Management
- Build strong, long-term relationships with existing retail partners.
- Provide ongoing support, training, and tools to ensure retail partners can effectively sell Astro products and services.
- Monitor partner performance and implement improvement plans when needed.
Market Expansion
- Explore new market segments and regions for retail growth.
- Collaborate with marketing and product teams to tailor Astro’s offerings to local customer and retailer needs.
Data & Reporting
- Analyze retail sales performance and market trends.
- Provide regular updates and insights to management and cross-functional teams.
Campaign & Promotion Execution
- Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.
- Ensure consistency in branding and messaging across all retail touchpoints.
REQUIREMENTS:
- Experience in business development, retail sales, or partner management.
- Proven track record in meeting or exceeding sales targets.
- Strong understanding of retail ecosystems, especially small to mid-sized businesses.
- Excellent interpersonal, negotiation, and communication skills.
- Able to travel as required.
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