AVP, Trade & Product Marketing
Astro Malaysia Holdings Berhad (“Astro”) Open · verified Oct 6, 2026 At a glance
Mid-level Product Marketing role at Astro Malaysia Holdings Berhad (“Astro”). All Asia Broadcast Centre · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Align stakeholders and partners around product-marketing briefs for Astro PayTV
- Shape go-to-market plans across above-the-line, on-ground, online and below-the-line channels
- Work with media and budget teams to match launch plans to market opportunities
- Guide initiatives toward measurable results, then review campaign performance and improve future rollouts
- Coordinate product-marketing projects, plans and timelines, while building collaborations with content, sales and external partners
What you bring
- You have experience in marketing communications or trade marketing
- You write well in English and communicate effectively in both English and Bahasa Malaysia
- You can analyze digital and social campaign performance
- You bring knowledge of, or strong interest in, radio, music, entertainment or lifestyle content, plus ideas for developing it
Who this fits
This role suits a mid-level marketer who can lead product go-to-market work and coordinate across internal teams and external partners. It is based at All Asia Broadcast Centre in Malaysia.
From the employer
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
- Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL
- Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
- Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
- Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
- Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
- Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
- Working experience in marketing communication/trade marketing
- Excellent writing skills in English
- Good communication skills in English and BM
- Good analysis of campaign performance marketing for digital and social
- A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
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