US Patient Marketing Director, Hematology & Nephrology, aHUS
Leadership Marketing Leadership role at AstraZeneca. Boston · full-time · no salary stated · we estimate $205,000–$250,000.
AstraZeneca has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape and carry out the aHUS patient marketing plan, including disease and brand messaging and campaign execution
- You'll create education programs that help patients start, stay with, and continue IV therapy
- You'll lead patient identification, awareness, diagnosis, multichannel promotion, and consumer media measurement
- You'll use research and analytics to find market opportunities, guide planning, and track performance with cross-functional teams
- You'll manage agencies, schedules, resources, and the patient marketing budget
What you bring
- You hold a bachelor's degree in a scientific or business discipline
- You bring at least five years in pharma or biotech, including marketing, agency, or related healthcare work
- You have substantial digital and personal patient or consumer marketing experience
- You have healthcare media planning experience for both healthcare professionals and patient or consumer audiences
- You can lead across teams, manage concurrent work, communicate clearly, and operate independently in a matrix setting
Who this fits
This role suits someone comfortable in pharmaceutical or biotech marketing, especially in patient engagement, media, research, and cross-functional work. The position is generally based in AstraZeneca's Boston Seaport office, with availability during standard business hours and regular computer, phone, video, messaging, and collaborative work. Experience in rare disease, nephrology, specialty products, biologics, adherence, persistence, or product launches is preferred.
From the employer
The Director, US Patient Marketing, Hematology & nephrology is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for aHUS patient and caregiver engagement. This individual will report to Sr. Director, Marketing, aHUS Lead, and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive market, with a focus on aHUS and a possibility to support late-stage pipeline indications in the Hem/Neph portfolio depending on needs.
You will be responsible for:
- Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
- Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
- Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
- Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
- Leading the aHUS business patient/DTC communication strategy – direct and indirect
- Leading strategic oversight to consumer media plan development & performance measurement
- Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
- Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
- Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
- Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
- Managing agency partners, project timelines, resources, and patient marketing budget
You will need to have:
- Bachelor's degree in a scientific or business field
- 5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
- Extensive patient and/or consumer marketing digital and personal engagement experience
- Healthcare media planning experience across HCP & patient/consumer segments
- Demonstrated ability to think innovatively and drive outstanding customer experience
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
- Proven leadership skills and the ability to collaborate in a matrix environment
- High level of interpersonal skills and highly adept in both verbal & written communication
- Ability to work in a rapidly evolving and fast paced competitive environment
- High sense of ethics and responsibility
- The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
- Advanced degree, MBA
- Strong scientific orientation and background
- Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
- Strong presentation skills and storytelling
- Prior experience with patient persistence & adherence strategy
- Prior experience in competitive markets
- Rare disease, specialty, or high-value biologics experience
- Experience launching or working with a newly launched product
Date Posted
31-Aug-2026Closing Date
13-Sept-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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