Senior Associate Director, IO Marketing, NSCLC
At a glance
Director-level General Marketing role at AstraZeneca. Gaithersburg · full-time · no salary stated · we estimate $165,150–$226,588 across the United States.
AstraZeneca has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn NSCLC brand strategy into an HCP plan with coordinated tactics across the lung cancer treatment journey
- Build HCP campaigns from customer insights and market data, then adjust live activity using performance results
- Monitor new clinical data, approvals and competitor moves to keep NSCLC messaging distinct
- Develop programs for oncologists, surgeons, radiation specialists and pulmonologists to support coordinated treatment decisions
- Coordinate marketing with Medical Affairs, Sales, Analytics, Market Access and Training, while exploring new engagement approaches
What you bring
- A bachelor's degree in a relevant subject is required; an MBA or higher is preferred
- At least five years in pharmaceutical or healthcare marketing, focused on oncology
- You can lead complex projects and cross-functional teams, with strong analysis and clear written and spoken communication
Who this fits
This senior marketing role suits someone who can guide execution across teams and lead through influence. You’ll work from AstraZeneca’s Gaithersburg, Maryland campus. Lung cancer or immuno-oncology experience is strongly preferred; digital and omnichannel marketing experience is also preferred.
From the employer
Why AstraZeneca:
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company with a bold ambition: to eliminate cancer as a cause of death. Lung cancer sits at the center of that ambition, and our Immuno-Oncology portfolio is changing what patients with non-small cell lung cancer (NSCLC) can expect across stages of disease.
This is an opportunity to join a team that puts patients first, follows the science, and turns practice-changing data into real-world impact for people living with resectable, unresectable, and metastatic NSCLC.
What You’ll Do:
As Senior Associate Director, US Immuno-Oncology Marketing, NSCLC, this role will serve as the execution lead for our IO portfolio in lung cancer. This role will lead the end-to-end marketing execution across NSCLC indications, helping translate brand strategy into high-impact HCP programs that grow adoption, strengthen our competitive position, and help more patients benefit from IO. This role will be responsible for leading the cross-functional team, building strong relationships with key stakeholders, and delivering measurable results in one of oncology's most dynamic and competitive markets.
This role reports to the Head of Marketing, Lung, and is based at our Gaithersburg, MD campus, headquarters of the Oncology Business Unit.
Key Responsibilities:
- Lead NSCLC execution: Own the HCP marketing plan across NSCLC, turning brand strategy into integrated tactics that accelerate appropriate adoption across the lung cancer treatment continuum.
- Build data-driven campaigns: Develop and manage HCP campaigns grounded in customer insights, market dynamics, and performance analytics, while optimizing in-market activities based on results.
- Sharpen competitive positioning: Track the rapidly evolving NSCLC landscape, including new data, approvals, and competitor activity, and keep messaging and tactics differentiated.
- Engage the multidisciplinary care team: Create programs that reach medical oncologists, thoracic surgeons, radiation oncologists, and pulmonologists to support timely, coordinated treatment decisions.
- Drive cross-functional alignment: Partner with Medical Affairs, Sales, Insights & Analytics, Market Access, and Training to ensure marketing strategies are aligned, coordinated, and effective.
- Bring in innovation: Identify, evaluate, and adopt new partnerships, technologies, and omnichannel approaches that improve customer engagement while identifying synergies across NSCLC indications and the broader IO portfolio to maximize impact and resource efficiency.
- Lead with integrity: Ensure all marketing practices meet AstraZeneca’s standards and industry regulations while pushing for innovative, high-impact approaches.
Qualifications:
- Bachelor's degree in a relevant field required. Advanced degree (MBA or higher) preferred.
- Minimum of 5 years of marketing experience in the pharmaceutical or healthcare industry with a focus on oncology; lung cancer and/or immuno-oncology experience strongly preferred.
- Proven ability to lead complex projects and cross-functional teams, with strong analytical skills and excellent written and verbal communication.
- Track record of leading without authority, thinking strategically, and adaptig quickly in a dynamic, competitive environment.
- Experience with digital marketing and omnichannel strategies preferred.
- Launch or multi-indication brand experience is a plus.
- High emotional intelligence and a collaborative, inclusive leadership style that drives team success.
Date Posted
02-Nov-2026Closing Date
16-Nov-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.