Associate Director, Marketing (New CVRM Franchise)

AstraZeneca Open · verified Sep 11, 2026

Wilmington Full-time Director General Marketing

Leadership General Marketing role at AstraZeneca. Wilmington · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll turn launch brand strategy into action through research, insights, positioning, messaging, and integrated plans
You’ll create disease-state and brand materials for US HCP and patient promotion, supporting innovation and launch initiatives
You’ll oversee congress strategy, symposia, and speaker programs with scientific accuracy and strong engagement
You’ll build omnichannel channel and media plans, then track metrics, performance trends, and optimization opportunities
You’ll manage agency relationships, budgets, timelines, and workflows while partnering with sales to grow in-line business

What you bring

You bring an advanced degree in business, marketing, or science
You communicate and negotiate effectively, including in presentations
You can work successfully through ambiguity and adapt quickly
You have used AI to develop marketing strategies and assets

Who this fits

This role suits you if you can lead launch brand work, turn research and analytics into action, and coordinate with consumer/HCP marketing, Corporate Affairs, Medical, Regulatory, Access, and sales teams. You’ll work full time in Wilmington. Relocation assistance is not available.

From the employer

At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Join us as Associate Director, Marketing in Wilmington for the New CVRM Franchise where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. As an Associate Director, you will be responsible for bringing a launch Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities.

This position is based in Wilmington. Please note - Relocation assistance is not available for this.

Main Duties and Responsibilities

Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion, driving innovation and implementing key marketing initiatives for launch
Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.

Lead development and execution of integrated channel marketing and media plans

Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics and analyze performance trends with a keen eye to optimization.

Support the build of a comprehensive disease-state awareness program messaging and materials to HCPs, patients, and providers executing within a strategic omnichannel approach

Define and facilitate development of the brand’s pre and post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy

Partner with sales team to drive growth of in line business

Responsible for handling multiple program budgets, timelines, processes, and procedures

Manage partner agency relationships, workflow, and related expense budgets

Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Desirable Requirements, Skills and Capabilities

Advanced Degree in Business, Marketing, or Science
Strong presentation and negotiation skills
Ability to successfully work through ambiguity
Experience in leveraging AI in the development/creation of marketing strategies and assets
Demonstrated Learning Agility

Date Posted

03-Sep-2026

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.