UK Retail & Franchise Marketing Manager
At a glance
Mid-level General Marketing role at Assurant. London · full-time · no salary stated · we estimate £53,125–£81,050.
Assurant has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan local campaigns and promotions that bring customers into stores and encourage them to return
- Turn store and regional insights into practical marketing actions with retail leaders
- Coordinate digital, social, promotional and in-store activity across company-owned and franchise locations
- Work with franchise partners to keep communication, learning and brand execution consistent
- Track footfall, revenue contribution, engagement and brand execution against retail KPIs
What you bring
- Background in retail, franchise, multi-site, omnichannel or local marketing
- You can connect online and offline channels across local campaigns, digital, social, promotions and stores
- You use customer, campaign or commercial insight to make practical recommendations
- You build effective relationships with retail leaders, franchisees and cross-functional colleagues
- You can travel regularly to UK retail and franchise stores and partner locations
Who this fits
This role suits a marketing manager who can balance local execution with consistent brand work across company-owned stores and franchise sites. You’ll work from the London office two days each week, from home three days, and travel regularly across UK locations. The job requires strong coordination across different sites and the ability to work independently.
From the employer
UK Retail & Franchise Marketing Manager
Location: London office | Hybrid working, with 2 days per week in the office and 3 days from home with regular travel across our UK retail and franchise locations
The Opportunity
Reporting to the Regional Marketing Director, Europe, This role acts as the marketing heartbeat of the UK business and a visible ambassador for the iSmash brand, supporting both the company-owned iSmash estate and the Pocket Geek franchise network while helping to deliver strategic migration to a single iSmash brand. The role partners closely with retail leadership and franchise stakeholders to drive footfall, customer acquisition, conversion, repeat visitation and consistent brand execution across 30+ corporate stores and c.18 franchise locations.
What You’ll Do
- Act as a trusted marketing partner for the UK Retail business, using data, insight and creativity to support store performance and commercial goals.
- Plan and deliver local store marketing activity, campaigns and promotions that help attract new customers and encourage repeat visits.
- Work with retail leaders to understand opportunities and challenges across stores and regions, turning insight into clear marketing actions.
- Support customer engagement across digital, social, promotional and in-store channels, ensuring activity feels relevant, accessible and easy to understand.
- Support 30+ company-owned iSmash stores and around 18 Pocket Geek franchise locations with practical, consistent and commercially focused marketing plans.
- Build positive working relationships with franchise partners, supporting clear communication, shared learning and consistent brand execution across the network.
- Help support the transition to a single iSmash brand, ensuring marketing activity brings the brand journey to life for customers, colleagues and partners.
- Visit stores regularly to listen, learn and gather insight so marketing plans reflect customer needs and day-to-day operational realities.
- Measure and share the impact of marketing activity against agreed retail KPIs, including footfall, revenue contribution, customer engagement and brand execution.
What You’ll Bring
- Experience in retail, franchise, multi-site, omnichannel or local marketing.
- A good understanding of how online and offline marketing channels can work together, including local campaigns, digital activity, social media, promotions and in-store execution.
- Ability to use customer, campaign or commercial insight to shape practical marketing recommendations.
- Confidence building collaborative relationships with colleagues, retail leaders, franchise partners and cross-functional teams.
- Strong organisational skills, with the ability to balance priorities, work independently and stay connected with teams across different locations.
- Clear communication and problem-solving skills, with a practical approach to getting things done.
- A degree or formal marketing qualification can be helpful, but it is not essential. Equivalent experience, learning or professional development will be valued.
- You will need to have the ability to travel regularly visiting our retail and franchise stores and partners
What We Offer
- Hybrid and flexible working arrangements to support how you work best.
- Performance bonus scheme.
- A range of financial, wellbeing and social benefits.
- Access to our internal wellbeing programme.
- Learning and development opportunities to help you grow your career.
Our Values and Commitment to Inclusion
At Assurant, our values of Common Sense, Common Decency, Uncommon Thinking and Uncommon Results guide how we work. We believe different perspectives, experiences and backgrounds help us make better decisions, support our customers and create an environment where people can contribute and grow.
We’re committed to an accessible and inclusive recruitment process. If you need adjustments at any stage, or if there is anything that would help you show your best during the process, please let us know and we’ll be happy to support you.
If this opportunity sounds like a role where you could make an impact, we’d love to hear from you.
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Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
AI and Biometric Usage
Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.
Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your National ID number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.
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