Director of Corporate Partnership Sales & Activation

Asmglobal Open · verified Sep 14, 2026

Save Mart Center Fresno Full-time Director Sales Leadership

Leadership Sales Leadership role at Asmglobal. Save Mart Center Fresno · full-time · $68,640–$85,000 base.

SalaryStated by Asmglobal

$68,640 – $85,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set sponsorship targets and run short- and long-range plans to grow profitable arena revenue
You'll study market, financial, technology, and demographic trends to uncover sponsorship opportunities
You'll shape pricing, track the sales pipeline, and submit revenue forecasts every two weeks
You'll win new sponsors, grow existing accounts, and close deals through presentations and negotiation
You'll keep sponsors satisfied while building durable relationships with clients, agencies, and stakeholders

What you bring

You'll have a bachelor's degree in marketing, business administration, or a related discipline
You'll bring at least five years selling sponsorships for a venue, property, or rights holder, or equivalent experience
You'll have closed complex sales, including negotiations with C-suite leaders and sizable sponsorship agreements
You'll communicate clearly, present effectively, and turn client needs into customized sponsorship proposals

Who this fits

You'll thrive in a client-focused sales role that calls for independent judgment, organization, adaptability, and composure under pressure. The job is based at Save Mart Center in Fresno and requires air and automobile travel. Expect occasional extended or irregular hours, including nights, weekends, and holidays. You won't supervise anyone initially, but strong performance is expected to support future department growth.

From the employer

POSITION: Director of Corporate Partnership Sales & Activation
DEPARTMENT: Sales
REPORTS TO: GM
FLSA STATUS: Salaried, Exempt

Legends Global, the premier partner to the world’s greatest live events, venues and brands, provides management services for Save Mart Center, a 15,000-seat multipurpose arena owned by California State University, Fresno.

Summary
The Director of Sales will plan, direct, and implement sponsorship sales. The Director of Sales will focus on cultivating new sponsorship business for Save Mart Center, in addition to maintaining and growing the current client base and ensuring client satisfaction. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance many tasks in a fast-paced
environment.

Essential Duties and Responsibilities
• Establish and deliver on sponsorship sales goals to increase and improve the Save Mart Center
profitably while driving annual recurring net revenues.
• Develop and execute sales plans and programs, both short and long range, to ensure the
growth and expansion of revenues.
• Research, analyze and monitor financial, technological and demographic factors to ensure
that market opportunities are maximized.
• Develop and recommend pricing strategies for the organization that drive sustainable,
profitable growth in sponsorship over the short, medium and long run.
• Prepare bi-weekly reports on sales revenue pipeline and projections.
• Utilize the Company’s preferred CRM platform to determine best contacts, strategies, and
solutions for prospective sponsors.
• Conduct market analysis and devise strategies for generating new business.
• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve
revenue goals and maximize profits for the arena while maintaining client satisfaction.
• Prepare and deliver oral presentations internally and externally as appropriate.
• On occasion, work extended and/or irregular hours including nights, weekends and holidays.
• Other duties as assigned.

Supervisory Responsibilities
• None at this time but it is expected that the right individual will grow and expand the department over time with successful performance serving as the driver of this expansion.

Qualifications
• To perform this job successfully, this individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.
• Ability to travel via air and auto required
• Must be able to maintain a productive, team-oriented relationship with staff, clients and
client agencies.

Education and/or Experience
• Bachelor’s degree in marketing, Business Administration or a related field from an accredited
four-year college or university
• Minimum of five (5) years in the field of venue, property or rights holder sponsorship sales;
or an equivalent combination of education and experience.
Skills and Abilities
• Demonstrate knowledge and experience in the principles, practices, and terminology of
sponsorship sales.
• Strong communication and presentation skills both written and oral, with a proven ability to
listen attentively and adapt messaging to different audiences.
• Proven ability to drive a sale from prospecting and presenting through closing, including
experience managing high-level negotiations with C-suite executives and securing large dollar sponsorships.
• Actively listen to client needs, ask clarifying questions, and translate those insights into
tailored sponsorship solutions that align with the client’s business objectives.
• Solve practical problems and deal with a variety of complex variables in selling and servicing
sponsor partners.
• Operate a personal computer using Windows 2000, Power Point, Word, Excel, Outlook, and
other related standard office equipment.
• Follow oral and written instructions and communicate effectively with others in both oral and
written form.
• Serve as a trusted advisor and ambassador of Save Mart Center and Legends Global,
representing the organization with professionalism, credibility, and integrity in every
interaction.
• Organize and prioritize work to meet deadlines. Work effectively under pressure and/or
stringent schedule and produce accurate results.
• Build and maintain long-term, consultative relationships with senior-level decision makers to
secure high-value, multi-year sponsorship agreements.
• Maintain an effective working relationship with all stakeholders including clients, agencies
and employees,
• Exceptional interpersonal skills with the ability to represent the company’s values and brand
consistently in client and community settings.
• Work independently, exercising judgment and initiative.
• Remain flexible and adjust to situations as they occur.

COMPENSATION RANGE
Base salary of $68,640-85,000 plus commission plan. This position is bonus eligible.

NOTE
The essential responsibilities of this position are described under the headings above. They may
be subject to change at any time due to reasonable accommodation or other reasons. Also, this
document in no way states or implies that these are the only duties to be performed by the
employee occupying this position.
TO APPLY
ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women,
Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal
Contractor.