Marketing Technology Lead
At a glance
Senior General Marketing role at Arkansas Children’s. Little Rock · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set governance practices and operating procedures for the marketing technology stack, helping the team use its platforms more consistently
- Shape audience segments and definitions, then maintain the data structures and lead processes behind them
- Guide marketing automation architecture, standards, and future plans while coordinating with the people handling daily execution
- Plan CRM and CDP evaluations and implementation, and lead Sitecore access, upgrades, standards, and vendor coordination
- Prioritize incoming technology requests, maintain integrations and data flows, and assess emerging tools including AI
What you bring
- A bachelor's degree in a related area of study
- At least seven years of experience in a related field
Who this fits
This senior, strategic role suits someone who can set direction across marketing platforms while coordinating with technical teams, vendors, and day-to-day execution partners. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with a hybrid work arrangement. Flu vaccination is required, and the workplace is tobacco-free.
From the employer
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.
Work Shift:
Day ShiftTime Type:
Full timeDepartment:
CC017790 Marketing/Communications AdministrationSummary:
Monday to Friday, 8:00 a.m. to 5:00 p.m. — HybridAdditional Information:
Required Education:
Bachelor's degree in a related field of study.Recommended Education:
Required Work Experience:
Related Field - 7 years of experienceRecommended Work Experience:
Required Certifications:
Recommended Certifications:
Description
1. Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards, SOPs, and best practices that increase technology utilization and adoption across the Strategic Marketing and Communications team.
2. Leads data, segmentation, and audience-building strategy across marketing platforms, including design and maintenance of segmentation frameworks, audience definitions, and lead management processes.
3. Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, and integration strategy) in partnership with day-to-day execution resources.
4. Drives the marketing technology roadmap, including evaluation, selection support, and implementation planning for CRM and CDP platforms.
5. Serves as Sitecore platform governance and administration lead, including permissions, upgrades, standards, and vendor coordination in partnership with the web team.
6. Manages the marketing technology request queue, including intake, prioritization and coordination of work across stakeholders and vendors.
7. Partners with IS, analytics, agency, and vendor technical teams to design, document, and maintain integrations and data flows across multiple applications.
8. Evaluates emerging technologies, including AI capabilities, and develops recommendations for adoption, integration and measurement.
9. Supports vendor governance across the technology portfolio through vendor performance monitoring, utilization reporting, and technical evaluation to inform contract decisions; contract management and negotiation are owned by the Director of Marketing Technology.
10.Supports activation and reporting of online scheduling for new patients across digital applications.
Not this one either?
Claude or ChatGPT reads the other 92,988 for you.
Get better matches →
