Marketing M08

Job Description

The eCommerce Director serves as the strategic leader for digital commerce within Aramark Correctional Services, with direct responsibility for the eCommerce programs and the broader growth, performance, innovation, and long-term evolution of the organization’s eCommerce business.

This role develops and executes the vision for eCommerce programs, identifies and builds new growth opportunities, and ensures the program continues to evolve through technology, innovation, customer experience, merchandising, marketing, and operational improvements.

They help shape the broader digital commerce strategy across the business by identifying opportunities to expand eCommerce capabilities, enter new channels, reach new customer segments, and leverage shared technologies, customer insights, and best practices to drive scalable growth.

They combine strategic leadership with hands-on execution, translating business opportunities into scalable initiatives that drive revenue, strengthen the customer experience, and position eCommerce programs and the broader portfolio for continued long-term growth.

Job Responsibilities

• Own the overall eCommerce strategy, growth plan, financial performance, customer experience, and long-term evolution of the business.
• Develop and execute initiatives that drive revenue growth, customer acquisition, engagement, conversion, retention, average order value, and program expansion.
• Lead the annual business plan, revenue forecasting, KPI development, performance reporting, and identification of opportunities and risks.
• Define and prioritize the eCommerce roadmap across technology, merchandising, marketing, personalization, analytics, customer experience, and operations.
• Identify and develop new products, services, partnerships, channels, customer segments, and revenue streams to support business growth.
• Lead major program launches, platform enhancements, and strategic initiatives from concept and business case development through implementation and performance measurement.
• Establish the long-term digital commerce strategy and multi-year roadmap, aligning technology investments and platform capabilities with business objectives.
• Evaluate and implement emerging technologies and capabilities, including AI, automation, personalization, digital payments, loyalty programs, subscriptions, and other innovations.
• Leverage customer insights, sales performance, operational metrics, and market trends to inform strategy, optimize performance, and identify growth opportunities.
• Partner with senior leadership and cross-functional teams to align priorities, drive innovation, and support enterprise and client objectives.
• Lead relationships with technology partners, development teams, and strategic vendors to enhance platform capabilities and accelerate business results.
• Continuously evaluate the customer journey, operating model, and business processes to improve engagement, efficiency, scalability, and profitability.
• Build, lead, and develop a high-performing eCommerce team, including direct management of team members. Set goals and objectives, manage performance, provide coaching and development, conduct performance reviews, and establish clear priorities and accountability.
• Serve as the organization's eCommerce subject matter expert and strategic leader, driving innovation, operational excellence, and sustainable growth across the digital commerce portfolio.

Qualifications

• 10+ years of experience in eCommerce, digital commerce, digital strategy, marketing, or related fields.
• Proven track record of developing and executing growth strategies that drive revenue and business performance.
• Strong commercial, financial, and analytical acumen, with experience managing forecasts, revenue plans, and business performance metrics.
• Ability to leverage customer, sales, operational, and market data to identify opportunities and drive strategic business decisions.
• Experience leading complex, cross-functional initiatives from strategy and business case development through execution and optimization.
• Strong knowledge of eCommerce platforms, digital marketing, merchandising, customer experience, analytics, and digital operations.
• Demonstrated ability to identify new opportunities, prioritize investments, and develop scalable solutions in a dynamic, growth-oriented environment.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to influence at all levels of the organization.
• Proven success building, developing, and leading high-performing teams.
• Experience with Salesforce Commerce Cloud, Salesforce Marketing Cloud, or comparable enterprise eCommerce platforms preferred.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.