Marketing Communications Specialist
Mid-level Communications role at Aramark. Mckinney.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll collect market insight through focus groups, surveys, campus mapping, trend research, and price comparisons
- You'll create plans and creative tactics to promote locations, grow sales, and improve customer satisfaction
- You'll run annual campaigns and prepare written and spoken presentations for target audiences
- You'll support RFP responses, sales presentations, and client business reviews
- You'll coordinate events, promotions, media, public relations, web updates, social marketing, and client relationships
What you bring
- At least three years of experience across product marketing or merchandising
- Experience managing people, including two to three direct reports
- A bachelor's degree in business or marketing, or equivalent experience
- A record of increasing sales and measuring program return on investment
- Strong client, presentation, public speaking, social media, and MS Office skills, plus a valid driver's license and vehicle
Who this fits
You'll suit a client-facing marketing role supporting Aramark Student Nutrition accounts and working with marketing teams, account locations, department leaders, and community groups. The position is based in McKinney, United States, and requires a driver's license and vehicle. You should be comfortable managing direct reports, presenting to varied audiences, and adapting as duties change.
From the employer
Job Description
Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit - Link here Aramark Student Nutrition - Aramark
The Marketing Specialist is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.
Job Responsibilities
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Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
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Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
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Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
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Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
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Build Relationships with clients, organization department heads and subgroups/ community groups
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
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Requires at least 3 years of product, marketing and / or merchandising experience
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Requires people management experience for at least 2-3 direct reports
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Requires a bachelor’s degree or equivalent experience in business or marketing
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A proven ability to increase sales and measure the impact/return on investment on implementation of programs
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A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
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Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
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Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
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Valid driver’s license and vehicle
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
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