Account Executive (EMEA)
At a glance
Mid-level Account Executive role at ApprovalMax. Cape Town · full-time · £470,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Work inbound EMEA leads, then prospect outbound to find new customers and grow revenue
- Run discovery, demos and product walkthroughs yourself, guiding prospects from first contact through close
- Build a territory plan and keep your pipeline and forecasts current in the sales system
- Meet monthly, quarterly and annual sales goals while representing the team at occasional offline events
What you bring
- At least two years in a SaaS role, with experience selling B2B software
- A record of meeting individual sales goals and confidence presenting product demos independently
- Experience speaking with senior executives, ideally in finance, plus familiarity with BANT, MEDDIC, MEDDPICC or SPICED
Who this fits
This role suits a self-directed seller comfortable managing the full sales cycle, especially prospecting and new business. You’ll work with EMEA SMB prospects and attend roughly one or two offline events per quarter. The role is hybrid, with two to three days each week in the Cape Town office.
From the employer
Company Description
ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognised and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.
Job Description
We are hiring a motivated Account Executive to help us drive growth and provide first-class support for our SMB customers in the EMEA region.
If you're ambitious, collaborative, driven, and eager to succeed, with strong communication skills and a genuine hunger to grow ApprovalMax offers an excellent opportunity to build and advance your sales career in a supportive, high-growth environment.
Why this role?
Inbound-led role: EMEA averages around 140 new product trials a month for the team to work, topped up with leads from marketing events and your own outbound. You'll spend most of your time on prospects who have already shown interest.
High-velocity deals: EMEA won deals close in around 30 days on average, and most close in under 3 weeks, so you see the results of your work quickly.
High-performing team: So far in 2026, our strongest reps have frequently beaten monthly targets.
Quarterly variable payouts, based on monthly targets, you are rewarded for performance throughout the year, not just at the end of it.
Hands-on coaching: weekly 1:1s with your team lead, structured coaching on execution and process, and feedback, so you know exactly where and how to improve.
Full support from Marketing, Customer Success, Revenue Operations, Product and Enablement, with Customer Success led by senior leadership in our Cape Town office.
Hybrid working, 2-3 days a week in our Cape Town office, for regular time with colleagues in both Sales and CS.
AI-enabled team: AI supports the admin, from call summaries to forecasting, with regular AI enablement calls so the way you work keeps improving.
Up to R470,000 base (subject to experience) plus variable worth up to 100% of base at target. No cap on earnings for high-performing reps.
Who you are:
You are a driven and enthusiastic individual who is experienced in selling B2B SaaS solutions. You will be at ease operating across the entire sales cycle, with a strong emphasis on new business sales and prospecting.
As Account Executive, you will be challenged with driving substantial growth of our product in the EMEA region.
You will exceed your targets by driving new opportunities from first interaction to closing and creating and maintaining a good sales pipeline to ensure achievement.
You will be responsible for all inbound traffic of leads on your territory, as well as outbound prospecting to target leads to boost revenues
Key to your success in the role will be delivery against monthly, quarterly and annual targets with a strong focus on accurate forecasting and pipeline management.
As Account Executive you will be supported by our Marketing, Customer Success and Solutions Engineering teams in pursuit of your overarching goal to land and subsequently expand customer accounts.
Responsibilities:
Create and manage a strategic territory plan that includes activities for quota attainment.
Initiate telephone, email, LinkedIn, Zoom contact with prospects
Research potential customers and identify relevant prospects for outbound prospecting
Be able to run discovery calls, sales demos, product walkthroughs and all customer interactions by yourself.
Ensure and maintain sales forecasting data in the sales reporting system to allow for opportunity management and reporting.
Drive revenue and contribute to the continued growth of ApprovalMax through consistently achieving individual and team quotas.
Maintain and promote a successful and positive work environment.
Stay abreast of current industry trends, competitors, and current/new company products and services.
Represent the company at various offline events, approximately 1-2 times per quarter.
Other duties as assigned.
Requirements:
At least 2 years’ experience working in a SaaS environment
Experience engaging with C-suite prospects, ideally within finance-related roles
A proven track record of consistently achieving individual sales targets
Familiarity with Xero and/or QuickBooks Online is preferred but not essential
Practical experience using sales methodologies such as BANT, MEDDIC, MEDDPICC or SPICED
Confidence delivering product demonstrations independently
We offer:
Salary - ZAR 470,000 base salary + up to 100% variable bonus,dependent on experience
Comprehensive medical aid cover through Discovery Health
Health & Wellbeing Benefit Stipend
Home Office Setup - one off £500 reimbursement, post probation
26 days of paid time off
1 additional day off for your birthday
Service-years recognition financial reward
Regular performance-based compensation reviews
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