User Acquisition Manager (SRN)
Remote Limassol Full-time Manager Growth Marketing
At a glance
Manager-level Growth Marketing role at AppQuantum. Remote, Cyprus · full-time.
Pay not stated Growth Marketing salary
RoleGrowth Marketing
SeniorityManager
LocationLimassol
WorkplaceRemote
EmploymentFull-time
PostedDec 25, 2024 · 1y ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Run international mobile game campaigns with monthly budgets starting at $300,000 across IAP and IAP-plus-IAA models
- Set up and adjust ad campaigns, then track results against KPIs and test ideas to improve performance
- Develop ways to use new targeting approaches and investigate additional traffic sources
- Automate recurring user acquisition tasks and work with creatives to identify useful performance signals
- Keep communication active with representatives from your traffic sources
What you bring
- You have worked in user acquisition for the gaming industry and scaled campaigns above $300,000 per month
- You have hands-on experience with Facebook Ads, Google Ads and TikTok, plus mobile attribution using AppsFlyer or Adjust
- You can assess campaign metrics, unit economics and large datasets, then apply those findings to ad decisions
- You bring advanced Excel or Google Sheets skills, BI tool experience, and practical A/B testing experience
- You communicate in English at B2 level or higher and know Russian
Who this fits
This manager-level role suits someone who has already run substantial gaming user acquisition campaigns and can combine analysis with campaign execution. The position is remote and based in Limassol, Cyprus.
From the employer
We are looking for a talented Senior UA Manager (SRN) to join our team!
In this role, you’ll work on large-scale international projects with budgets starting at $300,000 per month. You’ll manage traffic acquisition on platforms like Facebook, TikTok, and Snapchat, explore new traffic sources, and optimize existing advertising strategies. Your responsibilities will include planning, launching, and refining campaigns to ensure the success of our games and reach millions of players worldwide.
If you’re passionate about discovering innovative mobile marketing solutions and want to work with cutting-edge tools in a professional team, this is your time to shine!
In this role, you’ll work on large-scale international projects with budgets starting at $300,000 per month. You’ll manage traffic acquisition on platforms like Facebook, TikTok, and Snapchat, explore new traffic sources, and optimize existing advertising strategies. Your responsibilities will include planning, launching, and refining campaigns to ensure the success of our games and reach millions of players worldwide.
If you’re passionate about discovering innovative mobile marketing solutions and want to work with cutting-edge tools in a professional team, this is your time to shine!
- Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA)
- Development and implementation of methodologies for working with new types of targeting
- Plan, launch, and manage ad campaigns to consistently meet KPIs
- Generate and test hypotheses to improve campaign performance
- Automate routine tasks in the procurement process
- Collaborate with the creative team to find signals at your source
- Maintain effective communication with traffic source representatives
- Proven working experience as an User Acquisition Manager within the gaming industry
- Hands-on experience with Facebook Ads, Google Ads, TikTok (familiarity with Snapchat and other channels will be a plus)
- Proficiency in mobile attribution fundamentals with experience using AppsFlyer or Adjust
- Strong understanding of advertising campaign performance metrics (ROI, ROAS, ARPU, ARPPU, LTV, etc.) and the ability to analyze and optimize large datasets
- Solid knowledge of unit economics and its application to ad strategies
- Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
- Advanced proficiency in Excel/Google Sheets and BI tools like Tableau
- Expertise in market analysis with the ability to identify growth opportunities
- Experience with UA automation tools and automating any part of the user acquisition process
- Strong grasp of A/B testing, from designing experiments to analyzing results
- English proficiency at B2 level or higher – for effective negotiations, market analysis, and communication with international partners
- Knowledge of Russian language
- Understanding of SkadNetwork principles (will be a plus)
Not this one either?
Claude or ChatGPT reads the other 93,020 for you.
Get better matches →