Senior Technical Marketing Manager – Advanced Packaging
At a glance
Senior General Marketing role at Applied Materials. Santa Clara · full-time · $174,000–$239,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape advanced-packaging value propositions and turn complex engineering into audience-specific messaging
- Create product briefs, whitepapers, competitive reviews, benchmark summaries, presentations, and webinars
- Size markets, assess trends, monitor competitors, and give executives and product teams actionable findings
- Use application use cases to guide roadmap priorities, lead competitor evaluations, and support customer adoption
- Align product, engineering, corporate marketing, operations, and manufacturing around strategy, launches, and readiness
What you bring
- An MS or PhD in engineering, physics, materials science, or a related discipline
- At least ten years in semiconductor manufacturing or packaging, including BEOL and FEOL exposure
- Deep knowledge of advanced-packaging ecosystems and customer workflows
- Strong analysis and communication skills, including executive storytelling and data-led decisions
- A record of moving cross-functional work to milestones within a matrixed organization
Who this fits
This role suits a senior technical marketer who can explain advanced packaging clearly, influence without formal authority, and work independently in ambiguous conditions. It is based in Santa Clara, includes about twenty percent travel, and offers relocation eligibility.
From the employer
Who We Are
Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world.
What We Offer
Salary:
$174,000.00 - $239,500.00Location:
Santa Clara,CAYou’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more.
At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits.
Overview
We’re seeking a seasoned Technical Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role is responsible for defining product value propositions, building competitive positioning, driving customer adoption, and enabling sales teams for advanced semiconductor packaging solutions
Key Responsibilities
Product & Technology Marketing
Develop and articulate clear value propositions for advanced packaging process control solution
Own creation of technical marketing assets: product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.
Translate complex engineering concepts into clear messaging for varied audiences
Market & Competitive Intelligence & H2H Leadership
Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems
Track competitive landscape and emerging technologies; provide insights to executives and product teams
Develop application use case for roadmap decisions and prioritization
Lead competitor H2H, drive new product evaluation and adoption
Cross-Functional Collaboration
Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.
Collaborate with corporate marketing on campaigns, messaging, and product launches.
Coordinate with operations and manufacturing for product readiness and customer alignment.
Qualifications
Required
MS or PhD in Engineering, Physics, Materials Science, or related discipline.
10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.
Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.
Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.
Experience leading cross-functional projects to milestones in a matrix environment.
Preferred
Hands-on inspection/metrology background.
Experience with pricing strategy, product launches, and field enablement.
Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.
Success Attributes
Strategic, enterprise-level thinker with a solutions-first mindset.
Customer-centric, persuasive communicator who can simplify complex tech.
Comfortable operating autonomously and influencing without authority.
Thrives in fast-paced, high-ambiguity environments.
Additional Information
Time Type:
Full timeEmployee Type:
Assignee / RegularTravel:
Yes, 20% of the TimeRelocation Eligible:
YesThe salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.
For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.
Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
In addition, Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process, please contact us via e-mail at Accommodations_Program@amat.com, or by calling our HR Direct Help Line at 877-612-7547, option 1, and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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