Public Sector Sales Manager

About You

You are a strategic and consultative Public Sector Sales Manager who enjoys transforming complex institutional challenges into meaningful business opportunities. You understand how technology can improve public services and create measurable impact, and you are passionate about building trusted relationships with government leaders and decision-makers.

You thrive in environments where commercial strategy, technology, and stakeholder engagement come together. You are comfortable navigating complex public sector organizations, leading discovery conversations, and translating institutional needs into compelling digital transformation opportunities. You combine strong commercial judgment with technical curiosity, executive presence, and the ability to connect business outcomes with solutions across cloud, AI, data, and digital technologies.

You bring a proactive, relationship-driven mindset, enjoy working directly with clients, and take ownership of opportunities from initial engagement through commercial negotiation and successful handoff.

Note: This is a full-time, 100% on-site position based in San Salvador, El Salvador, requiring regular visits to government institutions and occasional regional travel.

You Bring to Applaudo the Following Competencies:

• Bachelor's Degree in Business Administration, Computer Science, Information Technology, Engineering, Public Policy, or a related field is desired, or equivalent professional experience.
• 6+ years of professional experience in consultative technology sales, complex B2B digital transformation solutions, or technology strategy consulting.
• 2+ years of direct experience managing technology opportunities, digital initiatives, or multi-stakeholder programs within government agencies or public sector institutions.
• Strong understanding of public sector dynamics, institutional stakeholder mapping, procurement frameworks, and government decision-making processes.
• Proven experience leading discovery workshops and translating complex institutional challenges into clear digital transformation opportunities.
• Experience managing end-to-end consultative sales cycles, including RFI/RFP processes, commercial proposals, partner coordination, contract negotiations, and project handoffs.
• Strong knowledge of Cloud, Artificial Intelligence, Data Architecture, System Integration, and Cybersecurity concepts.
• Ability to independently develop conceptual solution architectures, facilitate technical pre-sales discussions, and collaborate with Solutions Architects to validate proposed approaches.
• Strong ability to communicate technical solutions through executive-level presentations, value propositions, ROI models, and outcome-oriented business cases.
• Experience developing account strategies, managing sales pipelines, conducting field prospecting, and identifying opportunities for strategic account growth.
• Proficiency with CRM platforms such as Salesforce, HubSpot, or similar tools for pipeline management, forecasting, and account tracking.
• Strong negotiation, relationship-building, and executive communication skills, with the ability to engage CIOs, CTOs, Ministers, IT Directors, and Procurement stakeholders.
• Consultative mindset, strong business judgment, adaptability, and the ability to navigate complex institutional environments.
• Fluent or Native Spanish proficiency and B2+ English proficiency, with advanced English desired.
• Availability to work fully on-site in San Salvador, El Salvador, and conduct regular visits to public sector institutions.
• Valid passport and US/regional visa for occasional business travel, approximately 5%.

Nice to Have:

• Established relationships and an active professional network within government agencies and public sector institutions.
• Google Cloud Digital Leader certification or equivalent cloud fundamentals certification, such as AWS Certified Cloud Practitioner or Microsoft Azure Fundamentals.
• Google Cloud Generative AI Leader certification or equivalent AI/business application certification from a major technology provider.

You Will Be Accountable for the Following Responsibilities

• Develop and execute consultative sales strategies focused on public sector digital transformation opportunities across El Salvador and LATAM.
• Identify, prospect, and develop relationships with government institutions, ministries, public agencies, and key decision-makers.
• Lead discovery meetings and workshops to understand institutional challenges, operational needs, and digital transformation objectives.
• Translate public sector needs into compelling business opportunities, value propositions, and outcome-oriented transformation narratives.
• Conduct high-level technical discussions and develop conceptual solution approaches across Cloud, AI, Data, System Integration, and Cybersecurity.
• Collaborate with Solutions Architects and technical teams to validate proposed solutions and align technical capabilities with institutional requirements.
• Manage the complete consultative sales cycle, from opportunity identification and qualification through commercial negotiations, deal closure, and project handoff.
• Support public procurement processes, including RFI/RFP participation, proposal coordination, and stakeholder engagement.
• Develop and maintain strategic account plans, stakeholder maps, opportunity pipelines, and commercial forecasts.
• Build trusted relationships with CIOs, CTOs, government executives, procurement teams, and technology partners.
• Conduct regular field visits and executive meetings to strengthen client relationships and advance commercial opportunities.
• Identify opportunities to position digital transformation services and outcome-based solutions within existing and prospective public sector accounts.
• Coordinate with internal commercial, technical, and delivery teams to ensure alignment throughout the sales process.
• Develop executive presentations, business cases, ROI models, and commercial proposals that clearly communicate business value.
• Maintain accurate CRM records, opportunity tracking, pipeline forecasts, and account information.
• Monitor commercial progress, identify risks and blockers, and proactively develop strategies to advance opportunities.
• Support project kickoffs and ensure effective handoffs from commercial engagement to delivery teams.

About Us

We Are Engineered Different.

At Applaudo, talented people design, build, and scale meaningful, AI-powered solutions that create real business impact. As an AI-native organization, we collaborate across design, development, cloud, data, and artificial intelligence to turn ideas into scalable products that transform how companies operate, make decisions, and grow.

We are building a high-performance culture grounded in five values: Empowering Excellence, Collaborative Teamwork, Unsolicited Respect, Consistent Transparency, and Efficient Communication. These define how we work, how we support one another, and how we hold ourselves accountable.

Applaudo is a place for people who want to learn fast, take ownership, and work alongside strong teams they are proud to belong to. Joining us means being part of an organization that is evolving intentionally, investing in modern ways of working, and leading AI-native transformation at scale.