Creative Director

Apothékary Open · verified Aug 17, 2026

Remote US Full-time Director Creative

Leadership Creative role at Apothékary. Remote, United States · full-time · $150,000–$180,000 base.

SalaryStated by Apothékary

$150,000 – $180,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape the brand’s long-term direction and protect its identity across every customer touchpoint
Lead concepts and delivery for ads, email, photo and video, packaging, print, and retail displays
Manage designers and outside partners while setting priorities and supporting their growth
Present strategy-led creative work to marketing, product, digital, and senior leadership teams
Review campaign results, recommend improvements, and manage creative spending for efficient impact

What you bring

Bachelor’s or master’s degree in design, marketing, advertising, communications, or a related area
At least eight years of hands-on work spanning copywriting, brand strategy, and creative development, ideally in CPG or wellness
A portfolio covering creative leadership across web, print, packaging, retail, and other platforms
Experience with retail, DTC, social media, emerging platforms, and changing media channels
Working ability with Adobe Creative Suite, Canva, Figma, and Google Suite

Who this fits

You’ll suit this role if you’re a hands-on creative leader who can move between brand strategy, production, advertising, and team management. You should enjoy fast-paced, highly collaborative work and bring strong communication, ethical judgment, and an interest in wellness and herbal medicine. This is a full-time position that is remote in the United States and reports to the Chief Marketing Officer.

From the employer

Apothékary is looking for a Creative Director with a strong background in brand, production, video, design, and advertising to lead our creative team. In this leadership position you will own the creative look and direction across all brand touch points including driving compelling narratives, innovative marketing campaigns, and creating high-performance advertising campaigns across all digital and retail channels. The role demands brilliance in ideas, craft, strategy, story-telling, inspiring and influencing the broader creative team to think differently and boldly in this trailblazing category. You thrive in a fast-paced and highly collaborative environment. You’re a strong executive communicator and an excellent people manager. This role reports directly to the Chief Marketing Officer.

Responsibilities:

Brand Vision & Strategy

Own the long-term evolution of the Apothékary brand, translating the founder's vision into a scalable brand strategy and positioning
Serve as guardian of brand identity and style guide across all touchpoints (advertising, digital/social, packaging, ecommerce, retail, experiential)
Together with Brand Marketing, define brand architecture, messaging pillars, and key attributes for each launch, informed by consumer/cultural insights and competitive landscape

Creative Leadership & Execution

Drive creative excellence and strategic rigor across all campaigns, ensuring work delivers against brief and brand strategy
Lead conceptualization and execution of digital ad and email campaigns (Meta, Google, TikTok, Email, SMS), optimizing performance through data analysis and A/B testing
Own end-to-end photo/video production — concepting, mood boards, shot lists, talent/location sourcing, and on-set direction
Own creative footprint and execution for all printed branded assets, including product packaging, mailers, branded retail print, direct mail, retail visual merchandising, etc.
Support Social team with creative designs to ensure cohesive brand identity across all organic and paid touchpoints.

Team Management

Manage and mentor a team of internal designers and external partners to set priorities, assign resources, and coach for growth
Lead brainstorms and build processes that maximize speed, iteration, and quality across paid, owned, and earned channels

Cross-functional Collaboration

Partner with marketing, product, and digital teams to shape and execute world-class, strategy-led creative
Present creative concepts and rationale to leadership and stakeholders

Performance & Budget

Track campaign performance (engagement, conversion, brand sentiment), reporting insights and optimization plans
Manage the creative budget for maximum impact and cost-effectiveness

Requirements

Bachelor’s and/or Masters degree in Design, Marketing, Advertising, Communications or related field
8+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space
An outstanding portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on web, print, packaging, retail etc.
Proven success of having demonstrated creativity and innovation with working knowledge of retail, DTC, and social media, emerging platforms and the evolving media landscape
The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership
Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment
A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work.
Experience in Adobe Creative Suite, Canva, Figma
Proficient in Google Suite
Unquestionable ethics that drive leadership and behavior.
Passion for wellness community and herbal medicine and a vision on how to connect with consumers in ways that have never been done before

Bonus Skills:

Combination of in-house and agency experience
Experience in beauty and/or wellness industry
Familiar with Japanese heritage and design aesthetic

Benefits

$150,000 - 180,000 annual salary, depending on experience
Comprehensive health, dental and vision plans
15 PTO days
12 monthly paid Mental Health Days in addition to PTO
Ability to earn equity options
Monthly Apothékary product stipend