Growth Marketing & Content Manager
Charleston Full-time Manager Growth Marketing
Mid-level Growth Marketing role at Apollon Wealth Management. Charleston · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build and optimize paid lead campaigns for affluent and high-net-worth audiences
- You'll write clear content for ads, websites, email, presentations, and client materials
- You'll run integrated campaigns across media, email, CRM, websites, and events
- You'll own HubSpot, Amplify, and related marketing systems, including workflows and data quality
- You'll measure lead quality, conversion, acquisition cost, and return to guide improvements
What you bring
- Bring a bachelor's degree in marketing, communications, business, journalism, or a related field
- Bring approximately five to ten years of relevant marketing experience
- Show hands-on paid digital campaign and lead-generation experience
- Have experience with HubSpot, Salesforce, Account Engagement, Amplify, or similar platforms
- Bring strong writing skills plus experience with agencies, budgets, and concurrent projects
Who this fits
This role suits a senior individual contributor who wants to build a new growth capability and own work from strategy through execution. You'll work closely with senior leadership and engage affluent and high-net-worth audiences. The position is hybrid in Charleston, South Carolina, and includes work in a regulated environment.
From the employer
Growth Marketing & Content Manager
Reports to: Chief Development Officer
Status: Exempt
Location: Charleston, SC
Work Environment: Hybrid Schedule in Charleston, SC
Apollon is building a direct-to-consumer marketing capability to reach affluent and high-net-worth audiences, and we are looking for an experienced marketer to help shape it.
This is an opportunity for a builder. This individual-contributor role with ownership of campaigns, content, marketing platforms, agency relationships, marketing investments, and results. You will help develop our paid lead-generation strategy, create the campaigns and content that bring it to life, and establish how performance is measured and improved. With direct access to senior leadership and meaningful ownership from strategy through execution, your fingerprints will be all over what we build.
The ideal candidate combines exceptional writing with hands-on experience in paid media, lead generation, campaign development, and analytics. You understand how to engage discerning audiences and translate complex financial concepts into clear, compelling, and credible content.
This is a senior individual-contributor role with ownership of campaigns, content, agency relationships, marketing investments, and results.
Responsibilities:
Paid Growth
Skills and Experience
You will have the opportunity to build a new growth capability with visible support from senior leadership, influence how Apollon reaches affluent and high-net-worth audiences, and see a direct connection between your work and the firm’s continued growth. This is a role for someone who wants meaningful ownership, creative freedom, and the opportunity to help shape what comes next.
Reports to: Chief Development Officer
Status: Exempt
Location: Charleston, SC
Work Environment: Hybrid Schedule in Charleston, SC
Apollon is building a direct-to-consumer marketing capability to reach affluent and high-net-worth audiences, and we are looking for an experienced marketer to help shape it.
This is an opportunity for a builder. This individual-contributor role with ownership of campaigns, content, marketing platforms, agency relationships, marketing investments, and results. You will help develop our paid lead-generation strategy, create the campaigns and content that bring it to life, and establish how performance is measured and improved. With direct access to senior leadership and meaningful ownership from strategy through execution, your fingerprints will be all over what we build.
The ideal candidate combines exceptional writing with hands-on experience in paid media, lead generation, campaign development, and analytics. You understand how to engage discerning audiences and translate complex financial concepts into clear, compelling, and credible content.
This is a senior individual-contributor role with ownership of campaigns, content, agency relationships, marketing investments, and results.
Responsibilities:
Paid Growth
- Build and manage paid lead-generation campaigns for affluent and high-net-worth audiences.
- Oversee audience strategy, creative, landing pages, lead capture, nurture journeys, budgets, and optimization.
- Establish processes to route, track, nurture, and report on marketing-generated opportunities.
- Test and refine campaigns based on lead quality, conversion, acquisition cost, and return on investment.
- Create sophisticated copy for paid campaigns, websites, emails, presentations, thought leadership, and client materials.
- Translate complex wealth management and financial planning concepts into clear, differentiated messaging.
- Tailor content for private wealth and higher-end mass affluent audiences while maintaining a consistent brand voice.
- Partner with subject matter experts and compliance to produce content that is compelling, credible, and appropriate for a regulated environment.
- Manage integrated campaigns across paid media, email, websites, CRM, events, and other relevant channels.
- Oversee email campaigns, marketing automation, audience segmentation, and website conversion pathways.
- Manage agencies, designers, writers, web developers, and other external partners.
- Partner with the Marketing Associate, who leads organic social media, to coordinate content across channels.
- Move initiatives efficiently from concept through compliance review, launch, measurement, and optimization.
- Own the day-to-day operation, governance, optimization, and roadmap for HubSpot, Amplify, and other platforms supporting marketing and lead generation.
- Manage platform configuration, workflows, integrations, permissions, data quality, documentation, and user adoption.
- Partner with Development, Technology, and other stakeholders to ensure leads and campaign data flow accurately across systems.
- Evaluate and implement platform enhancements that improve campaign execution, lead management, reporting, and marketing efficiency.
- Track lead quality, conversion, acquisition costs, engagement, and campaign return.
- Provide leadership with clear reporting, insights, and recommendations.
- Use performance data to improve campaigns, content, audience strategy, and budget allocation.
Skills and Experience
- Bachelor’s degree in marketing, communications, business, journalism, or a related field.
- Approximately 5–10 years of relevant marketing experience.
- Demonstrated experience managing paid digital campaigns and lead-generation programs.
- Hands-on experience operating and optimizing HubSpot, Salesforce, Account Engagement, Amplify, or comparable CRM and marketing platforms.
- Exceptional writing and editing skills for sophisticated audiences.
- Experience marketing to high-net-worth, private wealth, luxury, or other high-consideration audiences strongly preferred.
- Financial services, wealth management, or regulated-industry experience preferred.
- Experience managing agencies, campaign budgets, and concurrent projects.
- Working knowledge of CRM, marketing automation, email marketing, CMS, digital advertising, landing pages, and analytics platforms.
- A builder’s mindset with the ability to move comfortably between strategy and hands-on execution.
You will have the opportunity to build a new growth capability with visible support from senior leadership, influence how Apollon reaches affluent and high-net-worth audiences, and see a direct connection between your work and the firm’s continued growth. This is a role for someone who wants meaningful ownership, creative freedom, and the opportunity to help shape what comes next.
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