Project Manager Marketing Analytics, temporary (ID 2139)
Zizers Manager Marketing Analytics
At a glance
Mid-level Marketing Analytics role at AO Foundation. Zizers.
Pay not stated Marketing Analytics salary
RoleMarketing Analytics
SeniorityManager
LocationZizers
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own GA4 and GTM setup, governance, event taxonomy, tracking accuracy, and ongoing improvements
- Build Looker Studio and Power BI dashboards that turn marketing data into recommendations
- Track traffic, engagement, conversions, ROI, and ROAS while flagging performance risks and opportunities
- Create acquisition, remarketing, and retention audiences and support attribution, testing, and budget decisions
- Analyze SEO performance and keyword gaps, then guide content, technical, on-site, and off-site improvements
What you bring
- A bachelor’s degree in business, marketing, data, analytics, computer science, or a related area, or equivalent experience
- At least five years of equivalent professional experience if using the experience route instead of a degree
- Hands-on background in digital marketing analytics or marketing performance work
- Practical experience with GA4, Google Tag Manager, and Looker Studio or Data Studio
- Comfort with large datasets, audience segmentation, Excel or Sheets analysis, and explaining metrics clearly
Who this fits
You’ll suit a hands-on marketing analytics manager role spanning tracking, reporting, paid media, SEO, and Salesforce support. You’ll work across marketing, sales, developers, legal, and IT, translating technical findings for stakeholders at different levels. This is a temporary maternity-cover position lasting one year in Zizers, Switzerland.
From the employer
Main Responsibilities
Analytics & Tracking:
- Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
- Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
- Collaborate with developers and marketers to implement and QA new tags, events, and conversions.
Performance Reporting & Dashboards:
- Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
- Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
- Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.
Paid Media Analytics & Audience Management:
- Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
- Support campaign measurement, attribution, and testing to optimize performance and budget allocation.
SEO & Organic Performance:
- Conduct keyword gap and performance analyses using analytics and SEO tools.
- Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
- Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.
CRM & Salesforce Reporting Support:
- Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.
Data Quality, Compliance & Best Practices
- Champion data quality, consistency, and documentation across marketing analytics.
- Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.
Main Requirements
- Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years).
- Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role.
- Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
- SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact.
- Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
- Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.
- This is a temporary role/maternity cover. Duration: 1 year
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