Specialist Field Marketing - Tucson, AZ
At a glance
Mid-level Event Marketing role at Anywhere. Tucson · no salary stated · we estimate $90,000–$140,325 across the United States.
Anywhere has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Help branch leaders prioritize agents who need marketing guidance, then coach agents individually and in groups on personal marketing
- Build agents’ social media plans, online profiles and testimonial promotion, then review their digital presence for improvement opportunities
- Plan and promote monthly learning sessions, presenting marketing workshops in offices and online
- Support regional offices with onboarding, recognition efforts, community events and recruiting presentations for VIP agents
- Coordinate local recruiting and advertising campaigns with the creative team, while sharing regional updates and competitive examples
What you bring
- At least two years in marketing, communications or a creative agency, with field marketing experience preferred
- Working knowledge of Microsoft Office and a basic grasp of paid social campaign development
- Strong presentation, writing and public-speaking skills, plus the ability to prioritize work and meet deadlines
Who this fits
This mid-level role is based in Tucson and requires working in the office five days a week. You’ll travel regularly to Southern region offices and the Central Arizona/Phoenix metro area, supporting multiple locations.
From the employer
Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).
We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
Specific job duties include:
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
- Working with the creative team to create and manage local recruiting and ad campaigns
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submitting consistent competitive intelligence samples to the recruiting intelligence portal
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel requirements include:
- This role is in-office five days a week and is based in Tucson, AZ. You will be expected to travel to offices in the Southern region and Central AZ/Phoenix metro on a regular basis.
The ideal candidate will have:
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
- Experience working effectively within a multi-functional and multi-location environment
Candidates for the position must have:
- 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
- Prior real estate industry experience preferred
- Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
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