Brand Manager

ANSA McAL ansamcal.com Open · verified Oct 6, 2026

Port Of Spain Manager Brand Marketing

At a glance

Manager-level Brand Marketing role at ANSA McAL. Port Of Spain.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

LocationPort Of Spain

PostedOct 5, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build quarterly and annual brand plans around sales goals, model cycles, launches, stock priorities and promotions
Run launches, test drives, showroom events, promotions and other activations, including on-site weekend coverage
Align marketing work with Sales and Aftersales to increase showroom visits, generate leads and support sales conversion
Use CDK and internal systems to track leads and campaign results, then share monthly performance and budget reports
Brief agencies and suppliers, oversee their work, and keep campaign delivery on schedule, within budget and on brand

What you bring

A bachelor's degree in communications, business management or marketing
Three to five years in brand management or marketing across automotive, retail, FMCG or a similar consumer setting
Experience running several campaigns at once and collaborating with internal teams and outside suppliers

Who this fits

This manager-level role suits someone who can connect brand activity to sales priorities and handle several campaigns at once. The schedule is Monday to Friday, with weekend and after-hours availability for events, launches and activations.

From the employer

JOB TITLE: BRAND MANAGER- MARKETING OBJECTIVES AND GENERAL OVERVIEW OF THE POSITION

The Brand Manager is responsible for the planning and execution of sales-driven brand and marketing initiatives that support vehicle sales demand, brand equity, and commercial objectives across ANSA Motors’ automotive portfolio.

The role translates business and sales priorities into structured brand plans, campaigns, and activations that drive showroom traffic, lead generation, and effective market execution. The Brand Manager ensures consistent delivery across all customer touchpoints including showrooms, events, media, and digital platforms, with a strong focus on execution quality, timing, and alignment to sales phasing.

KEY RESPONSIBILITIES

Brand Planning & Strategy

Develop and manage annual and quarterly brand plans aligned to sales targets, vehicle model cycles, launches, inventory priorities, and promotional schedules.
Translate marketing and business objectives into clear execution plans that support showroom activity and lead generation.
Identify market opportunities, performance gaps, and risks, and recommend actions to improve campaign effectiveness and market response.
Ensure all brand activity is aligned to approved brand standards and commercial priorities.

Campaign, Activation & Event Execution

Plan and execute marketing campaigns including vehicle launches, showroom activations, test-drive events, promotions, mall displays, open houses, and brand showcases.
Maintain on-site presence at events and activations, including weekends and outside standard working hours, to ensure execution quality, brand compliance, and coordination with sales teams.
Coordinate agencies, vendors, and internal teams to ensure timely and effective delivery of activities.
Ensure campaigns are delivered on time, within budget, and aligned to sales objectives.

Sales & Business Alignment

Work closely with Sales and Aftersales teams to align marketing activity with lead generation, showroom traffic, and conversion objectives.
Support launch readiness through the preparation of sales support materials, showroom branding, and internal communications.
Ensure marketing activity supports inventory focus, model push strategies, and sales phasing.

Systems, Data & Reporting

Utilise CDK and other internal systems to track campaign activity, lead flow, enquiry sources, and performance trends.
Review marketing-related data to assess campaign effectiveness and inform future planning.
Ensure accuracy, consistency, and timeliness of reporting shared with management.

Agency & Supplier Management

Brief and manage creative, media, digital, PR, production, and event suppliers.
Ensure supplier outputs meet agreed timelines, quality standards, and brand guidelines.
Coordinate approvals and manage deliverables in line with internal processes.

Budget Management & Performance Reporting

Manage assigned brand A&P budgets in accordance with approved allocations.
Track expenditure and report on budget utilisation.
Prepare monthly brand performance reports including campaign outcomes, competitive activity, and key insights relevant to sales performance.

Working Arrangements

Standard working hours are Monday to Friday.
Availability to work on weekends and outside standard hours, aligned to events, activations, launches, and business needs.

QUALIFICATIONS AND EXPERIENCE

Bachelor’s Degree in Communications, Business Management or Marketing

Minimum 3–5 years’ experience in Brand Management or Marketing within automotive,

retail, FMCG, or similarly fast-paced consumer environments.

Experience managing multiple campaigns or brand initiatives concurrently.
Demonstrated experience supporting vehicle launches, showroom activity, and live marketing activations (asset)
Hands-on experience working with marketing or enterprise systems (CDK experience is an asset).
Experience working cross-functionally and with external suppliers.

SKILLS AND COMPETENCIES

Technical & Professional Skills

Strong planning and execution capability
Commercial awareness and understanding of sales environments
Strong analytical and reporting skills
High level of systems and technical literacy
Clear written, verbal, and presentation skills

Behavioral Competencies

High level of accountability and ownership
Proactive and solutions-oriented approach
Ability to work independently in a fast-paced environment
Strong attention to detail
Professional and collaborative working style