Growth Lead

Anon anon.com Open · verified Aug 17, 2026

On-site San Francisco Full-time Senior Growth Marketing

Senior Growth Marketing role at Anon. San Francisco · full-time · no salary stated · we estimate $168,375–$236,000.

Estimated pay

Anon has not published a salary for this role. The figure below is our estimate, not theirs.

$168,375 – $236,000

What the middle half of senior growth marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 24 postings that stated pay, median $188,250. Last updated Aug 12, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Choose channel priorities and budget across outreach, organic, paid, and partnerships
Design, instrument, launch, evaluate, and iterate growth experiments
Set channel metrics, maintain the dashboard scorecard, and lead weekly growth reviews
Coordinate sales, content, contractors, and internal agents around each test
Capture lessons and identify the channels worth increasing investment in

What you bring

Show a practical, demonstrable workflow where AI is a core working partner
Use analytics and experiment results to make decisions, with examples of tests you have designed and evaluated
Write clearly for sequences, briefs, and internal communications
Work effectively through unclear problems in a small team

Who this fits

You’ll suit a senior growth marketer who uses AI as part of their normal workflow, thinks from evidence, and can operate independently in an ambiguous small-team setting. The role is based in San Francisco and requires working in person. You’ll report to the founding team and own outcomes without needing to execute every task yourself.

From the employer

TL;DR

Own Anon's channel mix. Decide what we test, in what order, with what budget, across cold outreach, organic, paid, and partnerships — then design the experiments, instrument them, and double down on what works.

Why this role exists

Sales is currently founder-led. We need a counterpart who owns the system feeding sales — the channel mix, the experiments, the measurement — so we can scale beyond what one person can run by hand. This is our highest-priority hire.

What you'll do

Own the channel-mix portfolio. Cold outreach (email, LinkedIn, Instagram, etc.), organic content, paid (Google Ads and beyond), partnerships (trade associations, integrators, communities). Decide allocation. Re-allocate weekly.
Run experiments end-to-end. Hypothesis → instrumentation → ship → read → next bet. Landing pages, positioning, offer/packaging, sequences, hooks, creatives. Document learnings so we compound.
Pull in resources (the Sales Lead, Content Lead, contractors, and our internal agents) that each experiment requires. You don't have to do everything yourself, but you own the outcome.
Set the metrics and the cadence. Define what "working" means for each channel, build the scorecard inside our dashboard, and run a weekly growth review with the team.
Work alongside our internal tools. We have agents and dashboards that handle the busywork of audits, strategies, and reporting. You should be able to use them, push their limits, and partner with the team to extend them when an experiment needs new instrumentation.

Profile we're optimizing for

We picked these axes deliberately:

AI fluency — High. You think with AI as a default collaborator, not a novelty.
Data analytics — High. You read analytics tooling fluently and reason from numbers, not vibes.
Experimentation — High. You design clean tests, know what's underpowered, and don't conflate noise with signal.
First-principles thinking — High. The field is changing too fast to import an old playbook.
GTM résumé / playbooks — Low is fine. We'd rather a sharp first-principles thinker than a long résumé of legacy GTM patterns.
Coding experience — Light is plenty. You don't need to ship production code, but you should be comfortable enough to move on your own with AI rather than waiting in a queue.

Success looks like (first 30 days)

A working channel-mix scorecard live in our dashboard, refreshed weekly.
At least three channels under active experimentation with documented learnings.
A measurable lift in qualified meetings booked / week.
A clear point of view on which 1–2 channels we should double down on next.

Hard requirements

Demonstrable AI-native workflow (show us how you actually work, not just "I use ChatGPT").
Strong analytical chops, with examples of experiments you've designed and read.
Clear, structured writing. You'll be drafting sequences, briefs, and internal memos constantly.
Comfort with ambiguous problems and a small team.

Nice to have, not required

Experience marketing professional services or specialty SMB (med spas, aviation, legal/visa/hospitality).
Familiarity with experimentation and analytics tooling (Looker Studio, PostHog, basic SQL, etc.).
Built a multi-channel growth system at a small company before.

Logistics

San Francisco — in-person (not remote-friendly).
Reports to the founding team.