Digital Marketing Specialist (Kia Turkey)

Anadolu Group anadolukariyerim.com Open · verified Oct 15, 2026

İstanbul (Anadolu), TR Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Anadolu Group. İstanbul (Anadolu), TR.

Pay not stated Digital Marketing Specialist salary

RoleDigital Marketing

SeniorityMid-level

Locationİstanbul (Anadolu), TR

PostedOct 15, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build digital plans around marketing and growth goals, then adjust them as results and channel practices change
Coordinate media buying with agencies and allocate the approved budget across paid and owned channels
Run campaigns across social, search and mobile, making daily changes to improve acquisition, retention and awareness
Use attribution and analytics tools to assess campaign results, test creative with A/B experiments and share weekly and monthly reports
Oversee website content, campaign links, search compliance, speed and user experience, coordinating with related teams

What you bring

You have three to five years of digital marketing experience
A bachelor’s degree is preferred, with engineering, business, marketing, communications or advertising among the listed fields
You bring strong English and practical experience with GA4, Firebase and Adjust
You work comfortably with data, communicate clearly and coordinate well with a team

Who this fits

This mid-level role suits someone who wants hands-on work spanning digital channels, campaign measurement and website improvements. You’ll coordinate with agencies and teams across marketing, communications, growth, product and data.

From the employer

DIGITAL MARKETING SPECIALIST

1. MAIN OBJECTIVE

To plan, execute, and continuously improve digital marketing activities in line with Kia’s overall brand strategies, objectives, vision, and mission.

2. KEY DUTIES AND RESPONSIBILITIES

Develop digital marketing strategies aligned with marketing and growth objectives.
Manage media planning and buying processes in line with the approved annual digital media buying strategy, working closely with agencies to ensure the most effective use of the allocated budget.
Plan and manage end-to-end performance marketing strategies across social media advertising, SEO, all paid digital media channels, and owned media channels.
Stay up to date with the latest trends and best practices in digital marketing and measurement tools, and continuously refine strategies accordingly.
Develop and manage visual, mobile, and social media marketing campaigns, performing daily optimizations to maximize campaign performance.
Measure, report on, and improve user acquisition and campaign performance using mobile attribution tools such as Adjust and AppsFlyer.
Manage, measure, and optimize digital campaigns focused on user acquisition, retention, and brand awareness, making effective use of user engagement and personalization platforms such as Insider.
Design and conduct A/B tests to evaluate and optimize digital communication assets.
Play an active role in developing advertising models and strategies across social media platforms, including Facebook, YouTube, Instagram, and X (formerly Twitter).
Prepare and present weekly and monthly digital communication performance reports.
Foster cross-functional collaboration among marketing, communications, growth, product, and data teams.
Analyze campaign performance and identify opportunities for improvement using reporting tools such as Google Analytics 4 (GA4) and Meta Business Suite.
Manage all website-related processes, including content updates, campaign integrations, SEO compliance, performance optimization, and user experience improvements, while effectively using project management tools such as Jira.

3. QUALIFICATIONS

Bachelor’s degree preferably in Engineering, Business Administration, Marketing, Communications, or Advertising.
3–5 years of experience in digital marketing.
Excellent command of English.
Data-driven and results-oriented mindset, with hands-on experience using tools such as Google Analytics 4 (GA4), Firebase, and Adjust.
Strong analytical thinking skills, attention to detail, and a willingness to learn.
Enthusiasm for working across diverse digital marketing channels and platforms.
Excellent communication and coordination skills.
Analytical, proactive, curious, and self-motivated, with a strong sense of responsibility and the ability to work effectively in a team.