Dir-Tech Product Management - Marketing Solutions

Amway Inc. Alticor amway.com Open · verified Sep 18, 2026

Ada Mid-level General Marketing

Mid-level General Marketing role at Amway Inc. Alticor. Ada.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set a multi-year MarTech direction tied to enterprise priorities and customer lifecycle goals
Own global platforms spanning CRM, communications, digital assets, engagement, service, APIs, data, personalization, and AI
Govern roadmaps, funding choices, intake, trade-offs, and the product journey from planning through retirement
Build ROI cases, track revenue and efficiency results, and lead metrics, experimentation, and journey analysis
Lead vendors, markets, and product teams through reusable platforms, agile practices, and adoption guidance

What you bring

Bring at least fifteen years across product management, program management, business analysis, or related work
Bring deep MarTech expertise and experience shaping strategy and delivering large-scale digital or technology products
Show that you can turn business direction into capabilities and produce measurable results while managing direct reports
Have cross-functional experience with technology, user experience, and business partners in agile software delivery

Who this fits

You’ll fit this role if you can lead a global MarTech transformation, influence senior stakeholders, and connect platform decisions to business outcomes. The position is based in Ada, Michigan, and includes leading a product organization with direct reports. It suits someone comfortable with AI-enabled capabilities, reusable platforms, modular delivery, and global market adoption.

From the employer

Job title: Director, Marketing Technology Solutions

Department / Division: Technology / Marketing Technology Solutions

Location: Ada, MI

What we’re looking for

We’re looking for an experienced leader in Marketing Technology (MarTech) to define and drive the vision, strategy, and business impact of Amway’s global marketing technology ecosystem.

This role will lead a portfolio of platforms that power content, CRM, personalization, customer service, and omnichannel engagement. You will partner across Marketing, Engineering, Data & Analytics, Security, and market teams to deliver modern, composable, AI-enabled marketing solutions that accelerate global growth.

The ideal candidate brings deep MarTech expertise and a strong product mindset, with the ability to lead large-scale transformation and drive measurable business outcomes without requiring extended ramp-up time.

What you’ll do day to day:

Define and lead the multi-year vision and strategy for marketing technology solutions aligned to enterprise and customer lifecycle goals
Own and evolve a global product and platform portfolio, including:

CRM and communications systems
Digital asset management
Customer engagement and service platforms
Shared services such as APIs, data, personalization, and AI capabilities

Drive modern, composable digital capabilities using API-first, event-driven, and modular architectures
Lead end-to-end product lifecycle execution (plan → build → launch → scale → retire)
Establish and govern:

Product strategy and roadmaps
Investment and prioritization frameworks (e.g., OKRs, intake, trade-offs)

Define and drive AI-enabled marketing capabilities, supporting personalization, automation, and customer experience innovation
Build ROI-driven business cases and measure outcomes across:

Revenue enablement
Operational efficiency
Customer lifecycle performance

Lead data, analytics, and experimentation practices, including:

Product metrics frameworks
A/B and multivariate testing
Behavioral insights and journey analytics

Partner cross-functionally with:

Marketing leadership
Engineering and architecture teams
Data and analytics

Own vendor and ecosystem strategy, including selection, integration, and performance management
Build and lead a high-performing product organization, including:

Talent development
Product standards and ways of working
Agile delivery practices

Enable global markets through:

Platform reuse and modular capabilities
Playbooks, frameworks, and adoption guidance

Required Qualifications

15+ years of experience across product management, program management, business analysis, or related domains
Demonstrated experience in Marketing Technology (MarTech) (required – must have deep domain expertise)
Experience leading product strategy, platform vision, and delivery for large-scale digital or technology solutions
Proven track record of:

Translating business strategy into product capabilities
Delivering measurable business results

Experience leading teams and managing direct reports
Experience working cross-functionally with:

Technology
User experience
Business partners

Experience operating in or leading agile software delivery environments

Preferred Qualifications

Master’s degree in a relevant field (e.g., Information Systems, Engineering, Business, Marketing)
Experience in consumer-driven or customer-centric industries
Experience applying AI/ML within marketing or digital platforms
Experience with global product or platform implementations

Skills to Be Successful in the Role

Ability to define and communicate multi-year product and platform strategy
Strong portfolio management capabilities (prioritization, investment decisions, roadmap governance)
Financial and outcome-driven mindset (ROI, business case development, performance measurement)
Deep understanding of:

Customer experience
Digital product development
Marketing technology ecosystems

Ability to lead complex, global, cross-functional initiatives
Strong communication and influence skills with senior leadership
Experience driving innovation and adoption of emerging technologies (e.g., AI)

What’s Special About This Team

This role sits at the center of a major transformation in how marketing operates. The organization is shifting toward a more modern, technology-driven model, with a strong emphasis on platform strategy, AI-enabled capabilities, and global scalability.

You’ll have the opportunity to define the future of marketing technology at scale, working across enterprise stakeholders and enabling markets through reusable platforms, modular capabilities, and data-driven decisioning.