Marketing Specialist KFC

AmRest amrest.eu Open · verified Sep 19, 2026

Wrocław Mid-level General Marketing

Mid-level General Marketing role at AmRest. Wrocław.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own KFC Poland activity on Facebook, Instagram and TikTok to grow awareness and engagement
Lead content creation, influencer programs and social activations for national campaigns
Manage spending across social media, influencer partnerships and directional signage
Support local marketing for restaurant openings, remodels and competitive activity
Work with agencies and partners, then use campaign data and social listening to improve results

What you bring

At least three years in a comparable marketing role
Hands-on experience with social media, influencer marketing and campaign delivery
You can coordinate several initiatives in a fast-moving environment
You turn performance data into practical marketing insights
Very good English plus a proactive, organized and results-focused approach

Who this fits

You’ll suit this role if you are proactive, organized and comfortable balancing social, influencer and local marketing work. The position is based in Wrocław, Poland, with cooperation under an employment contract.

From the employer

We are looking for a proactive and results-driven Marketing Specialist to join the KFC Poland Marketing Team. In this role, you will be responsible for driving social media and local marketing activities that strengthen brand engagement, support restaurant growth, and contribute to business results.

Responsibilities

Manage KFC Poland's social media presence across Facebook, Instagram, and TikTok, delivering engaging content and supporting brand awareness and consumer engagement,
Lead content production, influencer marketing programs, and social activations to support national campaigns,
Manage budgets related to social media, influencer partnerships, and directional signage, ensuring effective use of resources,
Support local marketing initiatives, including new restaurant openings, remodels, and competitive activities,
Coordinate cooperation with agencies, influencers, and external partners,
Monitor campaign performance, leverage social listening insights, and recommend optimizations to maximize effectiveness and protect brand reputation.

Requirements for Candidate

Minimum 3 years of experience in a similar marketing role,
Experience in social media management, influencer marketing, and campaign execution,
Ability to effectively coordinate multiple marketing initiatives in a fast-paced environment,
Analytical mindset with the ability to translate data into actionable insights,
Very good command of English,
Proactive, organized, and results-oriented approach.

Benefits

Professional development in a global organization,
Responsible role building valuable work experience, opportunity to create and implement innovative solutions,
Supportive Environment: Work with a close-knit, diverse team where knowledge is shared, and growth is encouraged,
Cooperation based on an employment contract,
Annual bonus – up to 10% of yearly earnings,
Attractive benefits package (including Multisport card, private medical care, 25% discount in our restaurants and cafés, and more).