Senior Specialist, Social Media

Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose
Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.
At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.
• Consistently ranked among SIA’s Largest Staffing Firms in America.
• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.
• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

Hybrid role; Dallas, TX or San Diego, CA,– role is 2 days a week onsite

Job Summary

The Senior Specialist, Social Media is responsible for developing, executing, and optimizing a multi‑channel social media strategy that strengthens brand awareness, drives engagement, and supports organizational goals. This role manages day‑to‑day content creation, scheduling, analytics, and community engagement across TikTok, LinkedIn, Instagram, Facebook, and other emerging platforms. A strong understanding of digital trends, short-form video, reputation management, and brand storytelling is essential.

Job Responsibilities

Social Media Strategy & Execution

• Develop and execute organic social media strategies aligned to brand, campaign, and business priorities
• Manage and maintain social content calendars across multiple channels and audiences
• Translate marketing campaigns and business initiatives into platform-specific social content

Content Creation & Storytelling

• Create engaging, platform-native content including short-form video (Reels, TikTok), graphics, and copy
• Partner with internal teams to source stories, subject matter experts, and content opportunities
• Ensure all content reflects brand voice, visual standards, and messaging consistency

Community Management & Reputation

• Monitor and engage with audiences across platforms in a timely, authentic, and brand-aligned manner
• Support reputation management by identifying and escalating sensitive or high-risk interactions
• Foster community growth and strengthen audience relationships through proactive engagement

Analytics & Optimization

• Track, analyze, and report on social media performance metrics (engagement, reach, growth, etc.)
• Identify trends, insights, and opportunities to continuously optimize content and strategy
• Provide regular reporting and actionable recommendations to stakeholders

Collaboration & Cross-Functional Partnership

• Partner with marketing, brand, recruitment marketing, and communications teams to align social efforts
• Collaborate with external partners or agencies as needed to support content creation or campaigns
• Serve as a subject matter expert on social media trends, best practices, and platform innovations

Key Skills

• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later)
• Strong experience creating content for LinkedIn, Instagram, Facebook, and TikTok
• Deep understanding of short-form video trends and social-first storytelling
• Experience with community management and online reputation engagement

Qualifications

Education & Years of Experience

• Bachelor's Degree plus 3+ years of work experience OR High School Diploma/GED plus 6-9 years of work experience of Marketing experience, preferably with experience developing and implementing multi-channel digital marketing campaigns
• Data-driven mindset with ability to translate insights into actionable improvements
• Strong visual and content creation skills (Canva required; Adobe Creative Suite a plus)
• Demonstrate the ability to effectively use technology, automation, and AI-enabled tools to improve productivity, support decision-making, and enhance business outcomes while adhering to company policies and responsible AI practices.

Work Environment / Physical Requirements

• Work is performed in an office/home office environment.
• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

Final pay rate is dependent on experience, training, education, and location.