Digital Communication Assistant (Student)
At a glance
Entry-level Communications role at American University. Main Campus (Washington, DC) · part-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help plan and create social campaigns that highlight School of Communication initiatives
- Produce posts, graphics, images, reels, and website news such as announcements and profiles
- Use Hootsuite to compile monthly social results and gauge campaign performance
- Edit SOC website content in the CMS, then use GA4 to report traffic and user trends
- Support newsletters for students, alumni, and the wider School of Communication community
What you bring
- You are a currently enrolled American University undergraduate or graduate student
- You bring strong written, verbal, and interpersonal communication with professional organization
- You can manage competing deadlines, work independently or with the team, and maintain close attention to detail
- You have CMS experience, basic HTML knowledge, and social media experience on Instagram and LinkedIn
- You have used GA4 or comparable web analytics tools and can create visually engaging content
Who this fits
This role suits a self-directed, detail-focused student who can manage time well while contributing creatively and collaboratively. It is part time for ten hours each week and is limited to enrolled American University students. Current American University employees must apply through their employee Workday account
From the employer
Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.
This position is available only to enrolled American University students.
Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.
Important guidance for current American University employees: American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings. Applying outside of your employee Workday account may cause delays in a hire process.
Department:
School of CommunicationTime Type:
Part timeFLSA Status:
Non-ExemptJob Description:
Summary:
The Digital Communication Assistant is a member of the American University School of Communication’s Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.
Essential Functions:
1.) Social Media Campaigns
Assisting the Online Content Coordinator in the planning and creation of original social media campaigns to promote SOC’s key initiatives.
2.) Content Creation
Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30-60 second reels.
Draft news content for the website (announcements, profiles, Q&A).
3.) Social Media Monitoring
Pulling monthly reports on social media metrics using Hootsuite to measure the effectiveness of campaigns and posts.
4.) Website Editing
Working in the university’s content management system (CMS) to make basic web updates, such as writing, editing and formatting content for the SOC web site.
5.) Website Metric Reporting (Using GA4)
Pulling monthly reports on website traffic using Google Analytics 4 (GA4) to identify trends, user behavior, and opportunities for improvement.
6.) Newsletter Creation
Assisting with the production of student, alumni, and SOC community newsletters.
Position Type/Expected Hours of Work:
Part-time.
10 hours per week.
Salary Range:
$18.40 per hour.
Required Education and Experience:
Current AU undergraduate or graduate student.
Exceptional written, verbal, and interpersonal communication skills.
Professional demeanor and excellent organizational skills.
Ability to multitask and meet deadlines while paying close attention to detail.
Creative mindset with the ability to develop visually appealing content.
Ability to work independently and collaboratively with the rest of the Communications & Marketing team.
Experience using content management systems.
Basic understanding of HTML.
Experience with social media copywriting, outreach and management, particularly for Instagram and LinkedIn.
Experience with Google Analytics 4 (GA4) or similar web analytics tools.
The ideal candidate for this position must be detail-oriented, efficient with their time, and self-motivated.
Preferred Education and Experience:
Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite) is preferred.
Experience reporting on social media metrics and tracking campaigns and posts is preferred.
Other Details
This position is available only to enrolled American University students.
Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
American University is an E-Verify employer.
Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.
Current American University Employees
American University current employees (including those employed in student positions) must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
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