Director of Sales and Marketing
At a glance
Leadership Marketing Leadership role at American Baptist Homes of the Midwest. Harlan · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Act as the community’s main sales and marketing contact across Independent Living, Assisted Living, and Memory Care
- Tour prospective residents and help families evaluate options through to their decision
- Develop local referral connections and run events, educational sessions, and outreach activities
- Track inquiries, leads, and follow-up in the CRM while advancing applications and move-ins
- Shape sales plans with leadership around occupancy and census objectives
What you bring
- At least one year of experience in sales, marketing, or both
- Fluent English plus strong communication, presentation, and relationship-building abilities
- Comfort working independently while organizing your own schedule
- A bachelor’s degree is preferred, with equivalent experience considered
Who this fits
You’ll suit this role if you build trust easily with families and can manage a community-facing sales process independently. The work covers senior living options and includes local relationship development, tours, events, CRM follow-up, and move-in coordination. It is a full-time salaried position with daytime flexibility and occasional evening or weekend community events in Harlan, Iowa.
From the employer
Lead sales and marketing for Elm Crest Senior Living Community in Harlan, IA. Full-time days, no weekend rotation required.
Elm Crest Senior Living Community, part of the American Baptist Homes of the Midwest family of communities, is looking for a relationship-driven Sales Counselor to lead occupancy growth across Independent Living, Assisted Living, and Memory Care. You'll be the first point of contact for families navigating one of the biggest decisions of their lives.
What You'll Do
- Serve as the primary sales and marketing contact for the community
- Conduct tours and guide prospective residents and families through the decision-making process
- Build and maintain referral relationships throughout the local community
- Plan marketing events, educational programs, and outreach initiatives
- Manage leads, inquiries, and follow-up through the CRM system
- Work with leadership on sales strategy and census goals
- Help families complete applications, agreements, and move-in coordination
What You'll Need
Required:
- At least 1 year of sales and/or marketing experience
- Fluent in English
- Strong communication, presentation, and relationship-building skills
- Comfortable working independently and managing your own schedule
Preferred:
- Bachelor's degree (equivalent experience will be considered)
- Experience in senior living, assisted living, or healthcare marketing
Benefits
- Medical, dental, and vision insurance
- 403(b) retirement plan with discretionary employer match
- Life and AD&D insurance
- Short- and long-term disability coverage
- Accident and critical illness insurance
- Employee Assistance Program
Schedule
Full-time, salaried. Flexible daytime hours, including occasional evening or weekend community events.
Next Steps
Apply through Indeed Apply. We review applications on a rolling basis and aim to respond within 48 hours.
#abhm
To apply, please complete the required questionnaire. We accept applications on a rolling basis.
We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.
Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.
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