[UPLIVE Company] Performance Marketing
On-site Ho Chi Minh City Full-time Mid-level Performance Marketing
Mid-level Performance Marketing role at Amanotes. Ho Chi Minh City · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll launch and grow music games profitably through organic and paid channels worldwide
- You’ll run user-acquisition campaigns across Google, Facebook, AppLovin, Mintegral, and other networks
- You’ll combine market, campaign, creative-test, revenue, and product data to shape UA plans
- You’ll use UA findings with creative teams to improve how products reach the market
- You’ll optimize campaigns with global ad vendors and test networks to expand inventory
What you bring
- You have one to two years of performance marketing experience across Google, Facebook, or other ad networks, with proven results
- You can use mobile attribution platforms such as AppsFlyer or Adjust
- You bring in-app marketing experience aimed at driving deeper conversions
- You can analyze data, plan strategically and tactically, solve problems, and manage stakeholders
- You communicate effectively in written and spoken English while managing cross-functional deadlines
Who this fits
You’ll suit a performance marketer focused on user acquisition for mobile music games and apps. The role is onsite in Ho Chi Minh City and targets markets worldwide, including the US, China, and Japan. You’ll work across creative, vendors, and ad networks in a fast-moving environment where adaptability, learning, and teamwork matter.
From the employer
Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)
WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
- Work closely with Creative teams to provide UA insights to improve product marketability
- Work closely with global vendors/ ad networks to optimize campaigns
- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, Emotional intelligence
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties
- WILL BE A PLUS
- You love music and music-related products
- Love to interact with mobile music games/ apps
- Prior experience in gaming industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
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