Marketing Manager
At a glance
Mid-level General Marketing role at alstonco. Atlanta · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build RFPs, RFQs and qualification statements that support project pursuits and help the company win new work
- Produce brochures, staff credentials, project summaries, client references and site signs, coordinating their creation and distribution
- Work with regional and senior leaders to shape and carry out their individual marketing plans
- Research local market shifts, client priorities and competitors, then recommend ways to win profitable projects
- Coordinate trade show participation, award submissions and construction competition entries
What you bring
- A marketing, communications or related degree, or an equivalent mix of education and experience
- At least five years of relevant marketing experience
- Knowledge of construction, including design-build contracting, and the local construction market
- Working proficiency with Microsoft Office and Photoshop, InDesign or comparable design software
Who this fits
This manager role suits someone who can turn construction and market knowledge into pursuit materials, client communications and business-winning recommendations. The position is based in Atlanta.
From the employer
About Alston Construction: Alston Construction Company is a nationwide general contractor, with 20 offices coast to coast. For 40 years, we have been a true partner, an honest advisor, as well as a responsible contractor for our clients. We believe the success of any project depends upon a strong builder client relationship, and a commitment to establishing common goals and objectives from the project start. Alston Construction offers a diverse background of general contracting, construction management and design-build experience of industrial, commercial, healthcare, education, retail and government projects.
We look for passionate construction professionals who share our core values: commitment, integrity, teamwork, and respect. As our CEO, Paul Little, says “In order to be successful at Alston Construction, you must enjoy seeing success in others.” If this sounds like you and what you’re looking for, we’d love to hear from you!
Our top tier benefits package includes medical, dental, vision, prescription safety glasses, short-term disability, long-term disability, life insurance/AD&D, HSA, health FSA, dependent daycare FSA, EAP, 401(k), Roth 401(k), After-Tax Roth In-Plan Conversion; paid vacation and sick time, paid holidays, tuition reimbursement, Tickets at Work, paid Identity Theft Protection (family coverage) and more!
Job Title: Marketing Manager
Job Summary: The overall goal of the Marketing Manager is to support the company in winning new work, while promoting and enhancing client relationships and the company’s image. The Marketing Manager uses discretion and independent judgment to assist management in the general business operations of the company.
Essential Duties and Responsibilities will include:
- Use discretion and independent judgment and professional skills to perform daily duties and resolve issues.
- Maintain a comprehensive understanding of Alston Construction’s services and capabilities, and those of competitors.
- Develop professional project pursuit documents, including RFPs, RFQs, and Statements of Qualification.
- Oversee the development, production, and distribution of marketing and promotional materials, including brochures, boilerplates, staff resumes/qualifications, project experience summaries, client references, and site signage.
- Partner with VP/GMs and SVPs to develop and execute their individual Marketing Plans.
- Conduct research on market trends, client needs, and competitors, and recommend strategies to generate new clients and win profitable business.
- Manage a centralized system for storage and retrieval of client and marketing information, and develop customer communications such as newsletters and corporate communications in coordination with the Marketing Director.
- Plan and coordinate trade show/convention participation, and manage submissions for industry award and building competition entries.
- Other related duties.
Education, Experience, and Licensing/Certifications include:
- Degree in Marketing, Communications, or a related field, and a minimum of 5 years of relevant marketing experience. An equivalent combination of education and experience will be considered.
- Good knowledge of the construction industry, including design-build general contracting, and the local construction market.
- Proficiency in Microsoft Office and Adobe Photoshop/InDesign or similar graphic design software; Prezi experience preferred.
Alston Construction is an Equal Opportunity Employer.
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