Marketing Strategy Coordinator
Mid-level Marketing (General) role at Alphabe Insight Inc. Birmingham · full-time · $60,000–$64,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out integrated marketing plans with internal teams
- Study market trends, customer behavior, and competitor activity to guide choices
- Measure campaign results and report on effectiveness and ROI
- Keep design, content, and project management teams aligned
- Manage campaign schedules, outputs, resources, and ongoing strategic improvements
What you bring
- Bachelor’s degree in marketing, business, communications, or a related discipline
- At least two years in marketing strategy, planning, or coordination work
- Ability to interpret market and campaign data and turn it into useful insights
- Strong organization, project management, writing, and verbal communication skills
- Working knowledge of Microsoft Office, Google Workspace, and platforms such as Asana or Trello
Who this fits
You’ll suit this role if you combine organized project coordination with strong analysis and clear communication. The position is full-time and onsite in Birmingham, Alabama, supporting marketing leadership and cross-functional teams.
From the employer
About Us
At Signal Tru Brand, we believe in crafting powerful marketing strategies that drive measurable results. Based in Birmingham, AL, our team is dedicated to helping businesses connect with their audiences through purposeful planning, clear messaging, and brand-driven impact. We combine analytical thinking with creative execution to transform strategy into success, guiding our clients toward sustainable growth in competitive markets.
Job Description
Signal Tru Brand is seeking a highly organized and strategic Marketing Strategy Coordinator to support the development, execution, and optimization of integrated marketing plans. This role will work closely with the marketing leadership team to analyze market data, coordinate campaigns, and ensure the strategic alignment of all marketing initiatives.
Responsibilities
Collaborate with internal teams to develop and implement comprehensive marketing strategies.
Analyze market trends, consumer behavior, and competitive activity to support decision-making.
Track and report performance metrics related to campaign effectiveness and ROI.
Coordinate cross-functional communication between design, content, and project management teams.
Assist with the development of positioning strategies, brand messaging, and promotional plans.
Monitor and manage campaign timelines, deliverables, and resource allocation.
Support ongoing evaluation and refinement of marketing initiatives to ensure strategic alignment.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
2+ years of experience in marketing strategy, planning, or coordination roles.
Strong analytical skills with the ability to interpret data and generate insights.
Excellent organizational and project management abilities.
Strong written and verbal communication skills.
Proficiency in tools such as Microsoft Office, Google Workspace, and project management platforms (e.g., Asana, Trello).
Experience with marketing performance tracking and reporting is a plus.
Benefits
Competitive annual salary ($60,000–$64,000)
Opportunities for professional development and growth within the company
Collaborative and supportive team environment
Skills enhancement through strategic marketing initiatives
Paid time off and holidays
Health, dental, and vision insurance