Marcom Manager PL & BS
At a glance
Mid-level Marketing Communications role at Alliancewd (Renault Group Careers). Warsaw · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set yearly advertising plans for Poland and the Baltic states across media, balancing brand, sales and budget goals
- Review advertising quality and effectiveness, while keeping fresh ideas moving into the work
- Guide local ads and co-branded campaigns so Renault and Dacia are presented consistently across the region
- Keep brand websites and partner-network pages current, and coordinate social media with agencies and internal teams
- Work with Data, Architecture & CRM on customer communications and digital tools that support leads and satisfaction
What you bring
- You know the product and can apply core marketing principles, including the four Ps
- You can lead work, communicate clearly, and turn priorities into action plans that get delivered
- You are proficient in English and can negotiate, stay organized, and make commercially minded decisions
Who this fits
This manager role suits someone who can coordinate advertising, digital channels and agency work across Poland and the Baltic states. The role also calls for leadership and collaboration with the advertising department and Renault Polska teams.
From the employer
Company
Renault Polska Sp. z o.oJob Description
Responsibilities:
• Develop and implement the annual advertising strategy for the aforementioned brands across Poland and the Baltic states, covering all media channels and taking into account brand image, sales, and financial objectives as defined in the budget and its revisions,
• Ensure the quality and effectiveness of advertising and a continuous flow of new ideas,
• Contribute to improving the operational efficiency and professional skills of the advertising department staff responsible for activities in Poland and the Baltic states,
• Ensure the proper presentation of the aforementioned brands in local advertising prepared by Renault Polska and in co-branding projects across Poland and the Baltic states,
• Coordinate website activities for the mentioned brands in Poland and the Baltic states to ensure up-to-date information that fosters a positive brand image, drives high traffic, and consequently generates leads,
• Coordinate social media activities for Poland and the Baltic states in collaboration with agencies and specific Renault Polska departments,
• Coordinate website activities for the Renault and Dacia partner network across Poland and the Baltic states,
• Collaborate with the Data, Architecture & CRM team on tools, CRM communication, and digital projects to generate the target number of leads from marketing activities, build a consistent brand image, and ensure high levels of customer satisfaction in Poland and... ...Baltic countries.
Requirements:
• product knowledge,
• knowledge of marketing principles (4Ps),
• ability to anticipate needs and respond quickly,
• operational flexibility and good work organization,
• leadership skills,
• ability to communicate precisely, manage projects, prepare action plans, and ensure their implementation,
• ability to set priorities,
• stress resilience,
• discipline in performing duties,
• creativity and ability to propose solutions,
• focus on profitability in decision-making,
• knowledge of negotiation techniques,
• discretion and confidentiality,
• proficiency in English.
Job Family
Sales & MarketingRenault Group is committed to creating an inclusive working environment and the conditions for each of us to bring their passion, perform to the full and grow, whilst being themselves.
We find strength in our diversity and we are engaged to ensure equal employment opportunities regardless of race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, etc. If you have a disability or special need requiring layout of the workstation or work schedule, please let us know by completing this form.
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