Marketing Manager CHC
At a glance
Manager-level General Marketing role at Alfasigma. Bucharest.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build Romanian brand plans from market research, consumer behavior and category insights, adapting wider strategies to local needs
- Manage portfolio budgets and forecasts, tracking sales, profit and promotional spend against return goals
- Run campaigns across TV, digital, social media and pharmacy, coordinating promotions with Sales, Key Accounts and Trade Marketing
- Lead the marketing team by setting objectives, distributing work and coaching its members
- Review market and campaign results, adjust plans, and work with agencies and internal teams across functions
What you bring
- A marketing, business, economics or healthcare-related degree at bachelor’s or master’s level
- At least eight years in marketing, including three or more in a senior brand or marketing role in Consumer Healthcare
- Hands-on launch experience spanning local business cases, sales forecasts, go-to-market work and shelf placement
- Professional fluency in written and spoken English
Who this fits
This role suits a senior Consumer Healthcare marketer who can own local portfolio performance and lead a marketing team. The position is based in Bucharest and calls for English communication with regional and global teams.
From the employer
Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.
Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.
But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.
Scope of the role
The Marketing Manager CHC is responsible for developing and executing the local brand strategies, managing the marketing budget and P&L, and driving market share growth for the Consumer Healthcare portfolio in Romania.
Your role
- Develop comprehensive marketing strategies and brand plans using market data, consumer trends and category insights;
- Adapt regional/global strategies into winning annual brand plans tailored for the Romanian consumer and patient landscape;
- Own the budget allocation, forecasting, and financial performance (top-line sales and profitability) of the assigned portfolio;
- Manage brand revenue, profit goals, and promotional budgets to ensure a strong return on investment (ROI);
- Run multi-channel marketing campaigns across digital, social media, and retail/pharmacy touchpoints;
- Partner closely with the Sales, Key Accounts and Trade Marketing teams to build tailored promotional campaigns for key pharmacy chains and top wholesalers;
- Lead the end-to-end execution of 360° marketing campaigns, including TV, digital, social media;
- Supervise and lead the marketing team, assigning tasks, setting goals and providing coaching/mentoring;
- Analyze market data and campaign performance to measure success and make strategic adjustments as necessary;
- Stay up to date on pharmaceutical market trends, regulations and competition to identify opportunities and challenges;
- Establish relationships with advertising agencies and other third-party vendors to support company marketing initiatives;
- Work closely with Sales, Digital, Regulatory Affairs, Finance and Medical departments.
Who you are
- A bachelor's or master’s degree in marketing, business, economics or a healthcare-related field.
- 8+ years in marketing, with at least 3 years in a Senior Brand Manager or Marketing Manager role within Consumer Healthcare (OTC, Food Supplements)
- Strong analytical thinking, commercial awareness, regulatory compliance knowledge, and fluent communication skills
- Direct experience leading local product launches, from building the local business case and sales forecasting to go-to-market execution and shelf placement
- Creative problem-solving skills to build impactful, highly visible consumer campaigns
- Fluent / professional English (written and spoken) to ensure seamless reporting to regional/global hubs and participation in international projects.
Why Join Alfasigma:
At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.
Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.
Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.
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