Senior B2B Marketing Manager (Crypto Payment Processing)
At a glance
Senior General Marketing role at Alex Staff Agency. Remote, Cyprus.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the B2B marketing engine from the ground up, testing inexpensive ideas and expanding channels that prove their ROI
- Shape positioning and voice, create sales materials, and direct website changes or redesigns
- Develop acquisition across performance marketing, SEO, PR, content, and offline event programs
- Brief and oversee outside specialists including designers, writers, SEO providers, performance marketers, and PR teams
- Run international B2B conferences, from booth planning and invitations to on-site meeting schedules
What you bring
- Bring at least six years in marketing, including two or more years in B2B fintech, payment gateways, or crypto payments
- Have built a marketing function independently or within a small team of two or three people
- Can set KPIs, control budgets, and judge the results delivered by external marketing agencies
- Have conducted B2B customer interviews, competitor reviews, and market segmentation work
- Use English at C1 level or higher for customer research and global merchant communication
Who this fits
You will suit a self-directed marketer comfortable owning execution alone while coordinating agencies, freelancers, and contractors. The role is fully remote, based in Cyprus, and requires residence outside Russia and Belarus with unrestricted access to global marketing platforms. You will work directly with the CEO and need to handle constructive feedback, international research, and conference activity.
From the employer
About the Company
The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services.
About the Role
A Senior-level position working directly with the CEO to establish, test, and scale the marketing engine. The role functions as a solo marketer managing execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation.
Key Responsibilities
- Establishing and scaling the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels.
- Developing brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and overseeing website updates and redesigns.
- Building multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations.
- Selecting, briefing, and managing external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams).
- Planning, executing, and evaluating ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules.
- Conducting customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions.
Requirements
- 6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing.
- Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2–3 people).
- Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing).
- Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation.
- Experience building sales enablement materials and managing presence at international B2B trade shows and conferences.
- Fluent English (C1 level minimum) for international customer research and global merchant communications.
- Residence outside Russia and Belarus with unhindered access to global marketing platforms.
- High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback.
Benefits
- Fixed salary up to $4,000 / month.
- Performance-based marketing budget allocated upon proven test results.
- Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy.
- Clear trajectory to grow into Head of Marketing as the function expands.
- 100% remote work.
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