Field Marketing Manager

Alex Staff Agency Open · verified Sep 10, 2026

On-site Rotterdam Manager Event Marketing

Mid-level Event Marketing role at Alex Staff Agency. Rotterdam.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape the enterprise event plan, from conference selection through lead conversion
Work with sales to build event pipeline and strengthen follow-up after each event
Run recurring webinars, build trade-media relationships, and pitch stories to target buyers
Activate integration partners through shared content, webinars, and targeted campaigns
Manage event spend, the freelance coordinator, and AI-supported marketing workflows

What you bring

Demonstrated success delivering B2B enterprise events from planning through closeout, including budgets
A track record of linking field activity to pipeline and revenue, not attendance alone
Experience driving post-event sales processes without formal reporting authority
Daily practical use of AI tools for research, personalization, and execution
Fluent business English plus authorization to work in the Netherlands

Who this fits

You’ll suit a senior individual contributor role with ownership of events, webinars, press, and partner marketing, reporting to the VP of Marketing. The role requires working from Rotterdam three days each week, on Monday, Tuesday, and Friday, with two remote days. You’ll work in a hybrid environment and manage a freelance event coordinator while using AI as part of daily marketing work.

From the employer

About the Role & Platform

Our client is a fast-growing, AI-driven B2B travel management platform built specifically for global fleets, offshore operators, and airlines. They serve enterprise buyers in specialized industries where relationships, trade press, and industry presence matter.

We are looking for a Field Marketing Manager (Senior Individual Contributor) to take full ownership of events, webinars, trade press, and partner marketing. In this role, you will turn industry relationships into a measurable enterprise sales pipeline across global crew travel.

You will report directly to the VP of Marketing. To ensure your time is focused on strategy, messaging, and pipeline execution rather than logistics, you will manage a freelance event coordinator who handles shipping, logistics, and operational tasks.

Workplace Culture & AI Expectations:

We are building an agentic marketing team where AI is part of daily work (from account research and personalization to content and reporting). Proficiency with AI tools is a strict requirement.

What You’ll Do

Event Programme. Own the enterprise events strategy end-to-end (selecting events, setting objectives, pre-event campaign plays, and post-event lead conversions).
Sales Alignment. Work closely with the sales team to build pipeline before events and enforce strict post-event follow-up processes.
Webinars & Digital Events. Run webinars as a structured, recurring programme rather than one-off events.
Trade Press & PR. Build relationships with key trade media read by target buyers and pitch relevant stories.
Partner Marketing. Turn integration partners into an active co-marketing channel (joint content, joint webinars, and targeted campaigns).
ABM Campaigns. Run targeted Account-Based Marketing (ABM) campaigns alongside sales for named target accounts.
Management & AI. Oversee the event budget, manage the freelance coordinator, and integrate AI tooling into daily workflows.

Requirements

Must-Haves (Gate Criteria):

Proven track record of planning and running B2B enterprise events end-to-end, including budget management.
Strong focus on pipeline conversion and revenue impact rather than just attendance metrics.
Experience collaborating with sales teams to build and enforce post-event conversion processes without direct authority.
Experience running webinars/online events as a structured programme.
Active daily use of AI tools (for research, personalization, and execution).
Location & Work Authorization: Right to work in the Netherlands (EU/EEA citizenship, valid work permit).
Work Format: Hybrid setup in Rotterdam — 3 mandatory days in the office (Mon, Tue, Fri) + 2 days remote.
Language: Fluent Business English (oral & written).

Nice to Have:

Existing media/press relationships in B2B or enterprise tech.
Experience in co-marketing with technology or integration partners.
Experience briefing external agencies.
Prior exposure to maritime, aviation, or energy sectors.

Benefits

Salary: €4,800 – €5,500 gross/month.
Work Setup: Hybrid setup (3 days/week in Rotterdam office, international environment).
Time Off: 25 paid vacation days + 30 work-from-abroad days per year.
Career Growth: Ownership of key channels with a path to scale a team as the programme grows.

Selection Process

Recruiter Screening Call
Interview with the VP of Marketing
Final Interview with the CEO