Product Manager – Marketing & Product
At a glance
Manager-level General Marketing role at Alberta Blue Cross®. Hybrid · full-time · no salary stated · we estimate CA$67,750–CA$108,250 across Canada.
Alberta Blue Cross® has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Guide products from development through launch, then keep improving them as customer needs and results change
- Use market information and performance data to spot product gaps and decide where improvements are needed
- Bring cross-functional teams together to build, refine and sustain products for changing market needs
- Help develop partnerships that strengthen product capabilities and expand market reach
- Plan and deliver product launches, then track performance to support ongoing success
What you bring
- You have at least three years of product management experience and can work with agile methods and data-led decisions
- A bachelor’s degree in business, technology or a related area is required
- You can analyze data and turn findings into product decisions and improvements
- You can lead discussions, align stakeholders and explain complex ideas clearly
Who this fits
This role suits a customer-focused product manager who can turn data into practical decisions and guide teams through change. You’ll own product execution and collaborate across teams; the position is hybrid in Canada. A satisfactory criminal record check is required after a conditional offer.
From the employer
Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.
Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.
OVERVIEW:
As a key member of our product management team, you will own and optimize one or more products within our portfolio. This role is focused on execution — turning product strategies into market-ready solutions that deliver value, meet evolving customer needs, and achieve business goals. You’ll leverage market insights and performance data to identify opportunities and ensure ongoing product optimization and market alignment.
WHAT YOU WILL DO:
- Lead Product Execution: Own and oversee the product lifecycle — from development to delivery and on-going optimization.
- Leverage Market & Performance Insight: Leverage market intelligence and data to identify gaps and lead product improvements.
- Drive Cross-functional Collaboration: Lead diverse teams to deliver, optimize, and sustain high-impact products that meet evolving market needs.
- Build Product Partnerships: Support strategic partnerships that enhance product capabilities and market reach.
- Lead Go-to-Market Strategy and Execution: Ensure successful product launches and sustained performance through effective planning and execution.
WHAT YOU WILL HAVE:
- 3-6+ years of proven product management experience, with expertise in agile methodologies and data-driven decision-making.
- Strong analytical skills — able to interpret data to inform decisions and drive product improvements.
- Exceptional leadership and communication skills, capable of influencing and aligning teams across all levels.
- A skilled facilitator, able to rally stakeholders, guide key discussions, and facilitate effective decision-making while translating complex ideas into simple concepts for better understanding.
- Resilient and adaptable — capable of navigating change and leading through ambiguity with a focus on delivering results.
- Skilled at building credibility and trust across diverse teams, fostering positive, productive relationships that drive collaboration and support organizational change.
- A bachelor’s degree in business, technology, or a related field.
- Health insurance industry knowledge is an asset.
- Direct-to-consumer experience is an asset.
WHO YOU ARE:
- Results-driven, customer-focused problem solver with strong business acumen.
- Proactive, strategic thinker who turns data into insights and actionable solutions.
- Resilient and adaptable — thrives in ambiguity and drives progress despite obstacles.
- Collaborative leader who inspires alignment and drives cross-functional teams toward shared goals.
- Skilled relationship-builder who establishes trust and credibility across teams, leveraging influence to drive organizational change.
- Critical thinker with strong analytical and problem-solving skills.
WHAT WE WILL DO FOR YOU:
- Support a healthy work/life balance.
- Invest in your growth and expertise.
- Provide opportunities for mentorship from across the organization.
- Involve you in maturing our product management practice, contributing to its growth and success.
This position will remain open until Monday, December 7, 2026.
Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.
We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca
A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.
General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
General Marketing
Find me workBy the team behind growthroles.