Customer Marketing Manager

AkzoNobel akzonobel.com Open · verified Sep 18, 2026

Singapore, SG, 486066 Manager Customer Marketing

Mid-level Customer Marketing role at AkzoNobel. Singapore, SG, 486066.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build in-store and painter programs that increase store-based offtake
You'll use feedback, market insight, and competitor activity to refine engagement plans
You'll run loyalty, advocacy, merchandising, and shop-assistant initiatives across channels
You'll equip teams through training, targets, dashboards, and CRM-based performance reviews
You'll oversee POST execution, tinting operations, asset compliance, and sustainability

What you bring

You'll hold a bachelor's degree in marketing, business, communications, or a related discipline
You'll bring three to five years in customer or lifecycle marketing, or a comparable field
You'll understand journey mapping, segmentation, engagement, and loyalty strategy
You'll be comfortable with marketing automation and CRM platforms, including HubSpot, Marketo, or Salesforce
You'll communicate well, manage projects, and turn data into actionable insight

Who this fits

This suits someone who can combine customer marketing with field execution across painters, stores, sales teams, and marketing. You'll need analytical, communication, interpersonal, and project-management strength, plus hands-on use of automation and CRM systems. The listing places the role in Singapore and does not state travel, visa, reporting, or individual-contributor or management constraints.

From the employer

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Job Description

The purpose of this role is to develop and implement set of In-store Offtake programs as well as painter engagement programs to drive painter offtake from stores, in line with the strategic framework of the BU.

It involves working closely with the area sales teams and within the marketing team to develop the right offtake plans, share market insights to ensure delivery of the SMART KPI’s.

Customer Engagement & Retention
• Develop and implement strategies to increase engagement, loyalty, and reduce churn through programs like loyalty, referrals, and customer satisfaction.
• Analyze feedback to inform marketing actions.

Customer Advocacy & Loyalty
• Manage advocacy efforts through testimonials, success stories, and advisory boards.
• Design and roll out loyalty programs to boost repeat purchases.

Painter Engagement Program
• Lead rollout of the Heart-Mind-Pocket (HMP)-based engagement program.
• Track performance via SMART KPIs and dashboards.
• Monitor competitor activity and adapt accordingly.

In-store Merchandising
• Deploy merchandising models tailored to shopper needs and store types.
• Collaborate with sales and marketing for store activations and performance tracking.

Shop Assistant/Product Consultant Program
• Implement program to drive in-store sales, premium conversion, and shopper assistance.
• Ensure training, performance tracking, and alignment with brand/channel plans.

Category Management
• Deploy regional Category Management strategy for large stores.
• Train teams and develop customer promotion plans linked to category drivers.

Servicing Small & Medium Projects
• Support painter teams in delivering projects, guided by a structured GTM model.
• Use SMART KPIs, CRM tools, and dashboards for performance management.

Painter Offtake Growth
• Run engagement programs to drive sales from painters (SSOs & LSOs).
• Monitor offtake, product mix, and QR code-based loyalty initiatives.

People & Capability Development
• Train Painter Key Account teams on sales, technical skills, costing, and CRM tools.
• Track team performance and foster productivity.

Channel & Shopper Understanding
• Understand channel segmentation, shopper behavior, and the strategic role of POST.
• Gather competitive intelligence and drive differentiation.

POST Execution & Tinting Operations
• Execute POST strategy: machine maintenance, software updates, branding, training, and transitions.
• Manage depot tinting at warehouses and professional depots.
• Monitor KPIs (e.g., machine uptime, cost) and coordinate with R&D and external vendors.

Performance Management
• Set and review performance targets for teams.
• Drive continuous improvement and support staff development.

Asset, Stewardship & Sustainability
• Ensure legal and financial compliance in managing POST assets.
• Maintain documentation, safety compliance (HSES), and promote sustainable practices.

Job Requirement

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in customer marketing, lifecycle marketing, or a related role.
• Strong understanding of customer journey mapping and customer segmentation.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) and CRM systems.
• Excellent communication, interpersonal, and project management skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Proven track record of driving customer engagement and loyalty through innovative marketing strategies.

Preferred Skills:
• Experience in B2B marketing or SaaS industry.
• Familiarity with customer feedback tools and survey platforms (e.g., SurveyMonkey, NPS tools).
• Proficiency with data analysis tools like Google Analytics, Excel, or Tableau.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 54889