Director of Revenue Marketing

Aiven Open · verified Sep 13, 2026

Ireland Director General Marketing

Leadership General Marketing role at Aiven. Ireland.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build demand programs that generate PLG signups, trials, and SLG pipeline
You'll run campaigns for developers, engineers, CTOs, and VPs from awareness through mid-funnel plays
You'll partner with Sales on ABM, sales plays, and field marketing to improve deal speed and win rates
You'll manage budget, attribution, and reporting to connect campaigns with pipeline, revenue, and ROI
You'll hire and coach field, demand generation, and digital marketers while linking teams around revenue

What you bring

You bring eight-plus years in demand generation or revenue marketing at a high-growth B2B SaaS company
You've managed marketing across combined PLG and SLG motions, with a record of supporting acquisition and expansion
You understand sales cycles, account executives, inside sales, and both funnel models
You can use marketing technology and analytics to prove impact and turn data into growth actions
You communicate exceptionally well and build high-performing teams in fast-moving settings

Who this fits

You'll suit a commercially focused marketing leader who thinks in pipeline and ARR, not only clicks or leads, and can balance product-led and sales-led motions. The role fits a high-energy, action-oriented team builder who is comfortable with experimentation and a fast pace. The listing identifies Ireland as the location but gives no more specific location or other working constraints.

From the employer

The Role

The Director of Revenue Marketing is a commercially-minded leader responsible for building and scaling Aiven’s global revenue engine. This role is responsible for driving top-of-funnel acquisition, nurturing leads, and accelerating deal velocity. You will lead a high-performance team of field marketers, demand generation managers, and digital specialists to drive aggressive net-new logo acquisition and customer expansion. This is a high-velocity role that requires a deep understanding of how to balance a frictionless PLG motion with a sophisticated, high-touch SLG enterprise sales cycle. You are an expert at breaking through the noise, thinking outside the box, and delivering measurable revenue impact.

Key Responsibilities

Develop and execute comprehensive demand generation strategies to drive signups and trials for the PLG motion and high-value pipeline for the SLG sales team.
Ensure a seamless handoff to the Growth team for activation and monetization and close alignment on revenue outcomes to optimize top of funnel efforts.
Develop and launch integrated, multi-channel campaigns that target both technical users (developers/engineers) and senior executive audiences (CTOs/VPs). You will own the strategy from initial awareness through to mid-funnel sales plays.
Work in lockstep with Sales leadership to develop and amplify sales plays, ABM strategies, and field marketing initiatives that accelerate deal velocity and increase win rates.
Maintain a relentless focus on data. You will own the revenue marketing budget and be responsible for optimizing marketing contribution to pipeline and revenue and ROI. You must be able to translate complex data into actionable growth strategies.
Establish robust reporting and attribution models to track campaign performance, pipeline and revenue contribution.
Act as the connective tissue between Sales, Product Marketing, and the Content & Community teams to drive revenue. You will ensure that Aiven’s technical thought leadership is effectively weaponized into demand-driving campaigns.
Recruit, mentor, and lead a world-class team. You are a high-energy coach who sets a high bar for excellence, fosters a culture of experimentation, and drives a fast-paced work environment.

Requirements

8+ years of experience in demand generation or revenue marketing within a high-growth B2B SaaS company, with a proven track record of managing hybrid PLG/SLG motions.
You think in terms of ARR and pipeline, not just clicks and leads. You have a deep understanding of sales cycles and how marketing can best support account executives and inside sales.
Deep understanding of both PLG and SLG funnels and how they intersect.
Strong analytical skills and a master of the marketing tech stack to prove marketing’s impact. .
You have a "growth hacker" mindset and are constantly looking for unconventional ways to differentiate Aiven and break through the noise in a competitive market.
You thrive in fast-paced environments, possess high energy, and have a bias for action. You are an exceptional communicator and a natural builder of high-performing teams.