Head of Email Marketing

About airSlate airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About Marketing team:

The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market.

And now, we are looking for a Senior Email Operations Team Manager who is prepared to contribute to the next chapter of our company's growth.

What you'll be working on:

Strategic

• Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products
• Define email and push notification strategy in line with product and marketing strategies
• Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns
• Set the email roadmap for 2026 and beyond — audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets
• Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels

Data & use of data

• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
• Define data requirements for email programs — specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
• Own the team's contribution to the revenue attribution model — partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework
• Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage
• Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base

Operational

• Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
• Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
• Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it
• Ensure email deliverability and list health at scale across a large, multi-product subscriber base

What we expect from you:

• 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus — B2C or B2B SaaS/subscription products at scale preferred
• Proven ownership of an email and/or retention/lifecycle program end-to-end — strategy, journey design, segmentation logic, and KPI ownership, not only execution
• Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions
• Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification
• Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent)
• A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing
• Strategic thinking at the program level, not only the campaign level
• Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently
• Understanding of email deliverability and list health at scale (100K+ subscriber base)
• A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Upper-Intermediate (B2) or higher English, written and spoken

What helps you rock:

• Experience in a multi-product or multi-brand environment

What we offer Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries. Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth. Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate. Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge. Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance. Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams. Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow. It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records. Read our Recruitment Privacy Notice to Learn how we process your personal information.