Metals Global Technology & Marketing Director (W / M)

Airliquidehr Open · verified Sep 10, 2026

2 Locations Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Airliquidehr. 2 Locations · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use steelmaking process models to define industrial-gas needs for developing projects
Own the Metals technology roadmap and oversee market, technology, and competitor monitoring
Lead site competitiveness reviews, including customer-site viability and P&L assessments
Shape strategic marketing, market studies, and business plans with managers and geography clusters
Build senior industry relationships, represent Air Liquide externally, and train internal teams

What you bring

Bring ten to fifteen-plus years of relevant experience
Offer strong technical depth and operational experience in steelmaking processes
Know steel markets and maintain established industry connections; non-ferrous experience is a plus
Connect effectively with senior technical leaders such as CTOs and R&D directors
Show customer focus, strategic thinking, leadership, communication, analytical ability, and active listening

Who this fits

This role suits a senior steel technology and markets specialist with global industry reach and practical steelmaking experience. The work centers mainly on steel, with a smaller non-ferrous scope, and includes collaboration across internal Air Liquide stakeholders. Europe is the preferred base, though other locations may be possible.

From the employer

In the Customer & Markets team of the LI WBL, the position reports to the Metals Pole Director. The scope is mainly focused on steel - and to a least extent to non ferrous - markets worldwide.

How will you CONTRIBUTE and GROW?

Role :

Be the Group reference in the knowledge of the primary production processes and technologies of our Steel and non ferrous customers, as well as the use of industrial gases associated:
- Be able to develop / use steel primary production processes models to provide an in-depth understanding of the industrial gas needs for projects under development,
- Anticipate future technological evolution of the steelmaking & non-ferrous industry, and consequences in terms of business needs and strategic moves for the Group
- Develop relationships and lead strategic discussions with technology providers
Lead the Strategic & Operational marketing activities, relying as well on Market managers in the team.
- Give to the Group the strategic orientations for the steel & non-ferrous industries.
- Contribute to the development of business opportunities with the geography clusters:
  - bring the expertise to assess the viability of the sites,
  - assess the P&L of customers’ sites,
  - understand the customer IG needs on primary production and their sustainability,
  - propose differentiating solutions.
Be the spearhead of the Group to identify future opportunities, and develop customer intimacy ahead of the projects through strategic conversations.
- Make AL visible on these markets, and a valuable partner for our customers.
- Share the Metals expertise within the Group
Be AL’s external voice in different organizations (e.g. Association for Iron and Steel Technology, European Steel Technology Platform), and events.

Main responsibilities:

Execution & performance of Site Competitiveness Assessment, process owner
Leader and owner of the Metals Market Technology Roadmap, driven by business needs
Leader of the the Market, Technology & Competitive watch,
Lead someMarket studies
Support to the Group strategic plans, and WBL strategic initiatives
Bring support to the clusters for prospective and business development needs, promote AL’s solutions to steel and non-ferrous customers, contribute to the development of Regional Accounts along with clusters
Owner of the Metals market data bases, as well as the customers’ processes models.
Internal Training on Steel & Non ferrous technologies & markets
Coordinate with internal AL stakeholders in Metals Market (Industrial Merchant WBL, Engineering & Construction, R&D, Clusters…)

Are you a MATCH?

10-15+ years experience minimum
Strong technical background in the steel primary production processes through an operational experience within a steelmaking company (typical position: Ironmaking manager at a Technology Department, R&D Department or major steel plant manager, Ironmaking or Steelmaking Operations Manager) (Group Senior Expert or above level type of profile)

Steel markets knowledge, non-ferrous is a plus
Have strong networks in the steel industry
Ability to network with senior technical representatives of the steel industry (e;g.: CTO, R&D Directors)
Soft skills: strong customer orientation, active listening and integration of the different views (humility), strategic thinking & long-term vision, leadership & communication capabilities, analysis and synthesis capabilities.

Position preferably based in Europe, other locations might be possible.

Our Differences make our Performance

At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.