User Acquisition Specialist
At a glance
Mid-level Growth Marketing role at Air Apps. Remote, Ireland · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build acquisition plans across paid search, paid social, display, influencers and referral programs
- Launch and tune ads by adjusting budgets, bids and audience targeting to improve returns
- Track CPI, CPA and LTV, then turn performance data into useful guidance for stakeholders
- Test channels, creative and messaging to find ways to improve growth
- Coordinate with product, analytics and creative teams around launches, feature updates and seasonal campaigns
What you bring
- A marketing, business or related bachelor’s degree
- Around four or more years running user acquisition or performance marketing campaigns
- Working knowledge of advertising and analytics platforms, plus A/B testing methods
Who this fits
This role suits a mid-level marketer with hands-on experience across user acquisition and performance campaigns. It is fully onsite at the Lisbon office, with relocation support available.
From the employer
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?
Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance for peace of mind.
Transportation Budget to support your commute needs.
Coverflex benefits package for meal allowances, well-being, and more.
Childcare support.
Air Conference - an opportunity to meet the team, collaborate, and grow together.
Pension Fund to support your long-term financial planning.
Urban Sports Club membership to keep you active.
Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
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