growthroles

Digital Marketing Manager

Air Apps Open · verified Jul 30, 2026
On-site San Francisco Full-time Manager Digital Marketing

Mid-level Digital Marketing role at Air Apps. San Francisco · full-time · $74,000–$173,000 base.

SalaryStated by Air Apps
$74,000 – $173,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Air AppsOur estimate for the market: $123,500–$282,000
Below the market median of $227,000 for mid-level digital marketing roles in San Francisco.
Worked out from 5 postings that stated pay, median $227,000. Last updated Jul 30, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Build and run digital campaigns across SEO, SEM, PPC, display, and paid social
  • Tune Google Ads, Meta Ads and other paid channels to push growth
  • Handle keyword research, on-page work and link-building to lift organic rankings
  • Read campaign metrics, run A/B tests on creatives, and stretch ad spend further
  • Work with content and design to ship ad copy, landing pages and marketing assets

What you bring

  • Roughly four or more years in digital, performance, or growth marketing
  • Deep hands-on skill with Google Ads, Meta Ads, LinkedIn Ads and other paid platforms
  • Comfort with SEO tools like Ahrefs, SEMrush, Moz and Google Search Console
  • Working knowledge of GA4, UTM tracking and conversion rate optimization
  • Sharp copywriting for ads, landing pages and social campaigns

Who this fits

This suits a data-driven performance marketer who can own paid and organic channels end to end and thrive in a fast-paced setting. It is a full-time onsite role in San Francisco. Note that applications must be entirely your own work, as any AI-generated material leads to disqualification.

From the employer

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.

This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.

Responsibilities

  • Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.

  • Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.

  • Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.

  • Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.

  • Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.

  • Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.

  • Manage email marketing campaigns and customer acquisition funnels.

  • Stay updated on industry trends, algorithm updates, and new digital marketing technologies.

  • Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Requirements

  • Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.

  • Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.

  • Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.

  • Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).

  • Knowledge of A/B testing, landing page optimization, and marketing automation tools.

  • Ability to analyze campaign data and optimize ad spend for ROAS and CAC.

  • Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.

  • Strong copywriting skills for ad creatives, landing pages, and social media campaigns.

  • Ability to work in a fast-paced, data-driven environment with cross-functional teams.

What benefits are we offering?

  • Apple hardware ecosystem for work.

  • Annual Bonus.

  • Medical Insurance (including vision & dental).

  • Disability insurance - short and long-term.

  • 401k up to 4% contribution.

  • Air Conference – an opportunity to meet the team, collaborate, and grow together.

  • Transportation budget

  • Free meals at the hub

  • Gym membership

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.