growthroles

Associate Director, CS Business Development, Agency Distribution

AIA Open · verified Oct 6, 2026
Hong Kong, HK-AIA Hong Kong & Macau Full-time Director Business Development

At a glance

Director-level Business Development role at AIA. Hong Kong, HK-AIA Hong Kong & Macau · full-time.

Pay not stated

RoleBusiness Development
SeniorityDirector
LocationHong Kong, HK-AIA Hong Kong & Macau
EmploymentFull-time
PostedSep 14, 2026 · 3w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set district sales plans that bring in new agency business and help retain existing policies against company targets
  • Build agency and agent relationships, using promotions to raise awareness of CS business
  • Track team results against VONB, ANP, OPAT and Excess EV Growth goals, and keep S&P spending within budget
  • Coach your team, share market developments, and support training teams with agency courses and sales tools
  • Advise agents and prospective customers on product and technical questions

What you bring

  • A university degree and at least twelve years in sales, including six or more in a supervisory or management role
  • Strong product knowledge, with the ability to run projects independently and communicate in English and Chinese
  • Effective presentation and team-building skills, plus tactful relationship management

Who this fits

This is a senior sales leadership role: you’ll manage and develop a team while driving agency distribution and district results. You need English and Chinese proficiency. An Insurance Authority or MPFA license is preferred, and relevant licensing is required if your work involves regulated activities.

From the employer

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Lead and manage the Sales Teams to develop and execute strategies and build relationships with agency to meet and exceed sales targets.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Responsibilities:

Agency Activities Management

  • Help formulate sales strategies and execute the plans to foster the new business activities and secure (retain) the in-force business of the responsible district(s) so as to achieve the company’s defined targets
  • Communicate and build relationship with agency to support and push CS business
  • Provide effective agency promotions to increase awareness within agency channel
  • Communicate and build relationships with agents for business development
  • Keep abreast of market development and launch effective training programmes for agency
  • Assist training team to develop new training courses and sales tools for agency
  • Provide professional and technical advice to agents and prospective customers

Financial Management

  • Effectively monitor the sales performances of the team to ensure strategic targets such as VONB / ANP, OPAT and Excess EV Growth is met
  • Effectively control the S&P budget to ensure no overspending occurs

People Management

  • Provide coaching, training and development to the team
  • Share and ensure the market update and best practice of the industry to the team

Other Responsibilities

  • Perform any other duties and projects as assigned

Requirements:

  • University graduate with minimum 12 year's sales experience of which 6 years in supervisory/managerial positions
  • Good product knowledge
  • Good communication skills
  • Able to manage a project independently
  • Good command of English and Chinese
  • Tactful interpersonal relationship
  • Good presentation and team building skills
  • Self-motivated and customer orientated

Others:

  • You are preferred to obtain the license of Insurance Authority (IA) (Paper 1, 2, and 3) or Mandatory Provident Fund Schemes Authority (MPFA) (Paper 4)
  • You are required to acquire the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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