Director Of Marketing

Agri-power Inc Open · verified Sep 10, 2026

On-site Hopkinsville Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Agri-power Inc. Hopkinsville · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set marketing direction across the dealership network to grow equipment, parts, service and precision agriculture revenue
Manage the marketing team through daily direction, delegation, coaching and development
Build and control multimedia budgets, sponsorships and manufacturer co-op funding
Use market data to identify growth opportunities and standardize inventory merchandising across locations
Lead digital, brand, reputation and event programs while tracking leads, conversions, revenue and market share

What you bring

Bring at least seven years of marketing experience, including three years in a leadership position
Have managed budgets, agencies, vendors, sponsorships and multimedia campaigns
Turn analysis into practical business recommendations for sales and operations
Communicate effectively through writing, speaking, presentations and public events
Work fluently with O365, web interfaces, technical SEO/SEM fundamentals and Google Analytics

Who this fits

This role suits a marketing leader who can manage a team while connecting strategy to store traffic, leads, sales and customer experience. You must work from Hopkinsville, Kentucky and should expect to travel to company locations and events for about a quarter of your time. A bachelor's degree in marketing, business, communications or a related field is preferred.

From the employer

Description:

The Director of Marketing leads all marketing strategy and execution across the dealership's 22 store network, driving equipment sales, parts and service revenue, and brand presence in the agricultural, commercial and consumer markets we serve. This role owns the marketing plan end to end - brand and reputation, demand generation, inventory merchandising, digital presence, and customer events - and translates it into measurable traffic, leads, and closed business for whole goods, aftermarket parts, service and precision agriculture. The Director partners closely with Leadership Team, Store Management Teams and OEM Partners to align campaigns with seasonal buying cycles, inventory positions, and manufacturer programs, while maximizing available co-op advertising funds.

Key Responsibilities

1) Marketing Team Management

a. Day to Day Management of Marketing Team

b. Proper Delegation of Responsibilities to Team

c. Employee Coaching and Development

2) Marketing Budget Development and Management

a. Multimedia Annual Marketing Plan Development and Execution to support Whole Goods, Parts, Service and

Precision Departments

b. 100% Co-op Utilization

c. Prudent Sponsorship Strategy

d. Balancing of Budget through the Fiscal Year

3) Market Analyzation and Strategy Development

a. Review SSA Penetration with Sales/Regional/Store Management

b. Present Ideas for Areas of Focus (Example - High Potential/Low Share Opportunities)

c. Delegate Execution plans for Special Projects to address Areas of Opportunity

d. Develop and implement consistent inventory merchandising strategy between all locations

4) Digital Development & Execution

a. Develop overall Digital Strategy

i. SEO/GEO Strategy and Execution

ii. Web Design Strategy and Execution

iii. Social Strategy and Execution

iv. Drive Sales & Aftermarket Demand Generation

5) Champion Customer Experience Efforts

a. Own Online Reputation Management

b. Standardize the branded experience across locations and media

c. Oversee Customer Satisfaction Survey Process

6) Brand Relationships

a. Managing Brand Image for the Company

b. Maximizing and Managing Co-op Funds

c. Ensuring Ad Development

d. Managing OEM Certifications (CNH Pinnacle & Blue Star; Kubota; Great Plains)

7) Event Management

a. Ensuring all Company Events are Properly Supported

b. Development and Execution of Marketing Strategy for all Company Events

Measurements:

1) Google Analytics

2) Social Analytics

3) Leads Generated and Converted

4) Percent Pool Fund Utilization (by Manufacturer)

5) Overall Revenue

6) Market Share on Key Products

7) Team Evaluation

Requirements:

Position Requirements:

1) Must office out of Hopkinsville, KY

2) Bachelor's Degree in Marketing, Business, Communications or related field preferred

3) Experience managing marketing budgets, agencies, vendors, sponsorships, and multi-media campaigns

4) Strong analytical skills and the ability to translate data into practical business recommendations

5) Expect 25% of time to travel to H&R Agri-Power locations and events

6) 7 Years' minimum of marketing experience with 3 years in leadership role

7) Excellent written, verbal, presentation, and public-speaking skills

8) Excellent computer skills with fluency in O365 products and other web interfaces

9) Experience with technical SEO/SEM fundamentals and Google Analytics

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