Associate Manager, Customer Marketing (Bangkok-based, relocation provided)

Agoda Open · verified Sep 10, 2026

Bangkok Manager Customer Marketing

Mid-level Customer Marketing role at Agoda. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead growth and optimization plans for Agoda’s newer marketing channels
Analyze channel results, user behavior, and market data to produce usable insights
Create hypotheses and experiments, including A/B tests, to assess campaign impact
Work with business teams to spot opportunities and interpret complex trends using SQL or Tableau
Share performance results and strategic recommendations with senior stakeholders

What you bring

Bring four to six years as a data analyst in tech, consulting, e-commerce, or digital marketing
Hold a bachelor’s degree in computer science, statistics, math, engineering, economics, or finance
Use SQL, Tableau, MS Excel, and data warehouse or business intelligence tools confidently
Turn analysis into practical recommendations and approach difficult problems resourcefully
Communicate persuasively with stakeholders at different levels, including senior management, with commercial judgment

Who this fits

You’ll suit a data-focused marketer who enjoys experimentation, complex analysis, and solving problems across business teams. The role is based in Bangkok, and relocation support is provided.

From the employer

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know our Team:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role, you’ll get to:

Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels
Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.

What you’ll need to succeed:

4-6 years of experience in Data Analyst position in tech, consulting, e-commerce or digital marketing.
Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel ·
Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
Stakeholder management & communication: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen

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Discover more about working at Agoda

Agoda Careers https://careersatagoda.com
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LinkedIn https://www.linkedin.com/company/agoda
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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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Disclaimer

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